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Below is an in-depth analysis and side-by-side comparison of Home Instead vs GUAVA Home and Healthcare Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $108,900 - $124,910 | $35,000 - $150,000 |
Franchise Fee | $55,000 | $35,000 |
Royalty Fee | 5% | - |
Advertising Fee | 2% | - |
Year Founded | 1994 | 2007 |
Year Franchised | 1995 | 2009 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly. Want to see if you have what it takes to be a Home Instead Senior Care franchise owner? Fill out our form here http://www.thefranchisemall.com/request/ | *We expect that you will live in the market in which you operate the franchise. *We carefully consider your personal experience, people skills, and managerial potential. *You must understand the unique model of operating a business within a franchise system. *You must have $35,000 in liquid assets and access to $150,000 in additional capital. *You must have the desire to own your own business and the ambition to seek out a franchise in the healthcare personnel industry. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up. Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise. On-The-Job Training: Mentoring program Classroom Training: 40 hours Additional Training: Online training, 5 weeks; webinars, on-site visits | Our 6-month training program provides a daily support system, business readiness coaching and mentoring with a seamless transition as you build your revenue as a franchisee business. Whether you are an individual franchisee or area representative our level of support enables you to grow with your individualized business plan. Through your GUAVA business plan and financials we work with you to define your direction and course of growth. Your training begins within the first week of signing your franchise agreement. As your business begins in the comfort of your home office through a web based introduction, GUAVA corporate team members are strategically introduced as your business takes form leveraging the many talents of corporate team. Corporate training at the local office provides insight and a hands-on approach to mastering the many facets of your business. We make training innovative, fun and one that will give you measurable benchmarks making significant process every day. On-line training, daily phone calls, on-site visits, mentoring and coaching because your success is our success! |
Support | Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The GUAVA management team wants to empower you to quickly and efficiently manage your business and drive growth. We provide a proven online business support system that allows you to open an office anywhere in the country while maintaining consistent reliability and dependability of operations without reinstalling any software. We provide you with a comprehensive and scalable business management solution that will easily adapt to your rate of business growth. Our system allows optimal efficiency with greater productivity. It enables you to benchmark your performance with other franchisees in several areas such as marketing, human resources and finance. You can choose from a broad range of predefined reports tailored for GUAVA franchisees to meet their regulatory and business requirements. GUAVA technology reduces administrative costs, improves employee retention and enhances profitability and helps you deliver the quality care your clients expect. It simplifies scheduling, time sheet management, billing, payroll, marketing, human resources, client records, finance, insurance claims, integrated telephone for clock-in and no-show caregivers and much more. Our system is a powerful web-based, easy to use solution that allows access to the system any time of day, any day of the week from anywhere in the world. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | We provide state of the art marketing planning, coaching and tools through our marketing partner, Crew360, Inc. You will begin your business with a 360 degree assessment of your marketing needs and an individualized strategic marketing plan. We are innovative in our marketing approach, applying the latest strategies and technologies such as online marketing, email blasts, search engine marketing, digital and print PR, social media, statistical tracking and analysis, mobile marketing, audio and video production as well as one-on-one relationship building and face-to-face marketing in your community. This will all be clearly laid out in your year one marketing plan. A comprehensive marketing plan will be customized to your community. A customized web site will provide you with the freedom to update and enhance content, giving you a high quality, cost effective corporate approach. Hundreds of choices of marketing materials and promotional items for distribution within your target market will be available on our online store. Our marketing team works hand in hand with you on your one year plan. Whether you have broad and in-depth marketing experience or if you would benefit from a Marketing 101 approach, we are here to help ensure your success. |
Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is NOT allowed.
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Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan.
Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes.
GUAVA Care is one of the fastest growing home care franchise opportunities in the United States. GUAVA Care is unique in various ways. We provide the broadest range of in-home non-medical and medical staffing services to individual clients, corporations and medical institutions. No previous medical or care giving experience is necessary to buy a healthcare franchise, and the GUAVA opportunity gives you the ready-made framework within which to build a successful business. Our professional support team will assist you every step of the way using our Building Block Healthcare System� for franchise development: Step One - We help you build a home-based, non-medical personal care business to start generating revenue with minimal startup funds. Step Two - Once you build revenue, we strategically plan the transition into an office-based home healthcare model. Step Three � We transition you into a staffing model, allowing for additional revenue streams through medical healthcare and medical staffing. Step Four � We provide the full array of in-home services through a medical healthcare model, utilizing the same office space and the same staff. Unlike other models, GUAVA provides a comprehensive 6-month training program, daily communication, on-site monitoring and additional on-site training after 24 months in business to guide you into your Step Four transition. Financial Requirement: Franchise Fee: $35,000, Second Territory $24,500; Liquid Cash Requirement: $50,000; Minimum Net Worth: $250,000 Special Incentives: *MinorityFran Participant *Women's Programs Available *International Opportunity Franchise Resale Opportunity *Home Based Franchise