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Updated RecentlyHome Instead vs Libertana Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Home Instead vs Libertana including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $108,900 - $124,910 | $68,000 - And Up |
| Franchise Fee | $55,000 | $30,000 |
| Royalty Fee | 5% | 3% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1994 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly. Want to see if you have what it takes to be a Home Instead Senior Care franchise owner? Fill out our form here http://www.thefranchisemall.com/request/ | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up. Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise. On-The-Job Training: Mentoring program Classroom Training: 40 hours Additional Training: Online training, 5 weeks; webinars, on-site visits | Libertana has an exceptional, enviable franchisee training program. No need to fly to Beverly Hills, because we offer excellent online classes at Libertana University, where we teach you everything you need to build your own fantastic business. |
| Support | Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Our unparalleled franchisee support team ensures you have all the necessary support to build and maintain your business, and we work very closely with all our franchisees. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is NOT allowed.
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Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Home Instead
Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan.
Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes.
Veteran Incentives 10% off franchise fee
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About Libertana
How Many Families Can You Help With Your Healthcare Franchise? It's up to you. You make your hours. You set your goals. With our support, you can run a large business devoted to helping others. While there are over 40 million senior citizens in the U.S. alone, they are an important and underserved demographic. The home health industry is a mult-billion dollar industry, and is one of the fastest growing areas of the economy. It is expected to grow at a rate of nearly 15% per year over the next 10 years, partly because the baby boomer generation is aging. By 2025, the U.S. will have over 65 million senior citizens. The number of senior citizens that need home health services and safety and mobility products is enormous, and you can have a business devoted to helping them.