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Updated RecentlyHome Instead vs Senior Care Authority Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Home Instead vs Senior Care Authority including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $108,900 - $124,910 | $20,000 - $245,400 |
| Franchise Fee | $55,000 | $10,000 - $52,500 |
| Royalty Fee | 5% | 8% |
| Advertising Fee | 2% | - |
| Year Founded | 1994 | 2009 |
| Year Franchised | 1995 | 2014 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly. Want to see if you have what it takes to be a Home Instead Senior Care franchise owner? Fill out our form here http://www.thefranchisemall.com/request/ | Although professional service or sales experience can be a plus – Senior Care Authority will provide you with hands-on technical training before you open your “doors” for business and will be there for you every step of the way as you learn how to run and operate your location. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up. Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise. On-The-Job Training: Mentoring program Classroom Training: 40 hours Additional Training: Online training, 5 weeks; webinars, on-site visits | Our training program incorporates a self-paced home study industry curriculum including training taught by specialists in nursing, geriatric care, assisted living, in-home care, dementia, hospital administration, elder law attorneys and placement. Further training includes technology and business development, territory development training and mentoring. Upon completion of training, a 3-day site-visit at your location and a one-on-one coaching and mentoring program for 3+ months. All franchisees receive ongoing mentoring for the life of their franchise as needed. |
| Support | Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12 Absentee ownership of franchise is NOT allowed.
| Absentee Ownership Allowed Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About Home Instead
Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan.
Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes.
Home Instead Senior Care has locations in the United States, Canada and Western Europe, and offers international master franchise opportunities.
Veteran Incentives 10% off franchise fee
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#19 in Gator's Top franchises.
#26 on Franchise Rankings.com
#156 in Franchise 500 for 2020.
#242 in Franchise 500 for 2021.
About Senior Care Authority
Senior Care Authority has a unique franchised organization that has a
national network of professionals helping families locate the best
long-term living options for their loved ones. We’ve establish
confidence from our clients by meeting them personally and guiding them
through often difficult decisions in the placement process.
Our reputation is untarnished in each community we operate in,
provide dependable, reliable marketing and referrals to generate new
customers and leverage technology, systems and processes that have been
proven to produce consistent and profitable results.
Our Primary Services:
Senior Placement
ElderCare Consulting
Why Senior Care Authority?
- Proven system with satisfied franchisees.
- Flexible training program... own pace. Videos available for franchisee to review again even after starting the business.
- On-site visitation from management to establish relationships with assisted living partners.
- Lead generation program through company’s online marketing efforts and strategic alliances. Leads automatically populate into Company’s state-of-the-art Customer Relationship Management (CRM) program designed for Senior Placement Agencies.
- Proven marketing strategies in developing new business.
- Easy to use Social Media Platform for blogging and various social media sites.
The total investment necessary to begin operation of a Senior Care
Authority® Multi-Unit business will be between $105,000 and $245,400,
with a minimum of $95,650 and a maximum of $216,150 that must be paid to
the franchisor or its affiliates.
Veteran Incentives Royalty fees waived for first year
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In Franchise Business Reviews Top 200.