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Below is an in-depth analysis and side-by-side comparison of Manchu Wok vs City Wok including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $476,050 - $787,500 | $243,400 - $568,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 7% | 5% |
Advertising Fee | 1% | - |
Year Founded | 1981 | 1990 |
Year Franchised | 1989 | 2004 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $3K per year | $5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has close to 150 stores, of which more than 70 percent are franchised.
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.