Manchu Wok vs Rice King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Manchu Wok vs Rice King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Manchu Wok Franchise
Rice King Franchise
Investment $476,050 - $787,500$173,500 - $395,000
Franchise Fee $30,000$13,000
Royalty Fee 7%-
Advertising Fee 1%-
Year Founded 19811982
Year Franchised 19891996
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $3K per year-


Business Experience Requirements

 
Manchu Wok Franchise
Rice King Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Manchu Wok Franchise
    Rice King Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Manchu Wok Franchise
    Rice King Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Manchu Wok Franchise
    Rice King Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Manchu Wok

    Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has close to 150 stores, of which more than 70 percent are franchised.

    About Rice King

    The Asian Food Market is growing fast! Today, the hottest segment among Fast Food Restaurants is 'ethnic' cuisine. Among the hottest of the hot is Chinese / Japanese. There should be no surprise, considering that Chinese food has 97% awareness (1) in the United States, with a wide base of appeal across the adult population. In fact, Chinese food is so ingrained in the American culture that it is no longer considered ethnic.(2) (1) The Emerging Ethnic Foods Market. U.S. Consumer Intelligence, June 2004 (2)- Ethnic Cuisines, National Restaurant Association, 2003 Benefits 1. Stable Sales 2. Training 3. Training Management Skills 4. Co-Advertising 5. Food Distribution Channels 6. Developing New Menu Items 7. Lease Negotiations