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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs 21 Minute Convenience Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $124,500 - $195,300 |
Franchise Fee | $10,000 - $40,000 | $29,500 |
Royalty Fee | 5% | 3% |
Advertising Fee | 5% | - |
Year Founded | 2010 | 2003 |
Year Franchised | 2015 | 2005 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | 25% of fran. fee |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | Internet |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
Marketing | - | Co-op advertising, Ad slicks |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 2
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
We are passionate about helping others succeed and invite you to explore a revolutionary business opportunity in the rapidly expanding fitness world. If you desire the freedom and independence to own and operate your own business, combined with the satisfaction of helping others achieve their health and fitness goals, then join 21 Minute Convenience Fitness, The Leader in Convenience Fitness. In 2004, former Harvard University economist, Zane Paul Pilzer, stated that the fitness, weight loss and wellness market in the US would grow from $300 billion to over one trillion dollars by the end of the decade!