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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Bottoms Up Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $485,650 - $829,250 |
Franchise Fee | $10,000 - $20,000 | $35,000 |
Royalty Fee | 4.5% w/cap | 5% |
Advertising Fee | 2% | - |
Year Founded | 1972 | 1990 |
Year Franchised | 1985 | 2006 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | - |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
Bottoms Up is one of the most exciting opportunities in the franchise market today! The full-service restaurant offers customers gourmet products, excellent service, and an atmosphere where one can sit back and enjoy. The casual dining restaurant provides an upscale, sophisticated environment with modern, artistic elements. Most famous for its unique "slices", Bottoms Up has been voted "Best Pizza" by Richmonders for nearly two decades. The franchise units are a scaled down version of the original Bottoms Up, located in upscale retail centers, with a footprint of 3,500-4,200 square feet. Franchise expansion plans are in full force throughout the Southeast.