Taco Bell vs Desert Moon-Fresh Mexican Grille Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Desert Moon-Fresh Mexican Grille including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Taco Bell Franchise
Desert Moon-Fresh Mexican Grille Franchise
Investment $152,250 - $3,049,100$264,500 - $454,000
Franchise Fee $25,000 - $45,000$25,000
Royalty Fee 5.5%5%
Advertising Fee 4.25%-
Year Founded 19621992
Year Franchised 19641999
Term Of Agreement 20 years15 years
Term Of Agreement 20 years15 years
Renewal Fee --


Business Experience Requirements

 
Taco Bell Franchise
Desert Moon-Fresh Mexican Grille Franchise
Experience Multi-unit Operations Background

Restaurant, retail and/or gas convenience experience

Geographically Desirable

Open to locate in a strategic market and have local market knowledge

Experience/skills

Run a successfull business, with p/l responsibility, and development experience

Team Builder

Experience in staffing and retaining employees, demonstrated leadership skills

A culture fit with taco bell

Commitment to world class operations with strong recognition mindset

Financial Strength

Minimum of $750,000 liquid assets and $1,500,000 net worth


  • Industry experience

  • Financing Options

     
    Taco Bell Franchise
    Desert Moon-Fresh Mexican Grille Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoYes/No
    Equipment No/NoYes/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Taco Bell Franchise
    Desert Moon-Fresh Mexican Grille Franchise
    Training Available at headquarters, Additional training available-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op advertising, National media, Regional advertisingCo-op advertising, Ad slicks, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    66% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

     
    Taco Bell Franchise
    Desert Moon-Fresh Mexican Grille Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Taco Bell

    After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.

    Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.

    While Taco Bell is fundamentally a U.S. mark, Yum! Brands managed to make it the Company's third worldwide brand. Outside the U.S., we have over 300 Taco Bell units in 24 nations, barring the Yum! China Division.

    The initial investment necessary to begin operation of a Taco Bell Express Unit ranges from $252,550 to $580,100 for a Custom Fa├žade Unit, including $22,500 that must be paid to the licensor and $2,000 to $5,000 that must be paid to its affiliate for the first unit only.
    For a Power-Pumper or In-Line Unit, the total investment ranges from $345,950 to $701,100, including $22,500 that must be paid to the licensor and $3,500 to $5,000 that must be paid to its affiliate for the first unit only.
    The total investment necessary to begin operation of an existing restaurant ranges from $152,250 to $1,766,250 or more, excluding real property, all of which must be paid to licensor or an affiliate.

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    About Desert Moon-Fresh Mexican Grille

    During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.