Taco Bell vs Baja Fresh Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Baja Fresh Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Taco Bell Franchise
Baja Fresh Mexican Grill Franchise
Investment $152,250 - $3,049,100$224,450 - $993,040
Franchise Fee $25,000 - $45,000$25,000 - $30,000
Royalty Fee 5.5%5%
Advertising Fee 4.25%3%
Year Founded 1962-
Year Franchised 1964-
Term Of Agreement 20 years10 Years
Term Of Agreement 20 years10 Years
Renewal Fee --


Business Experience Requirements

 
Taco Bell Franchise
Baja Fresh Mexican Grill Franchise
Experience Multi-unit Operations Background

Restaurant, retail and/or gas convenience experience

Geographically Desirable

Open to locate in a strategic market and have local market knowledge

Experience/skills

Run a successfull business, with p/l responsibility, and development experience

Team Builder

Experience in staffing and retaining employees, demonstrated leadership skills

A culture fit with taco bell

Commitment to world class operations with strong recognition mindset

Financial Strength

Minimum of $750,000 liquid assets and $1,500,000 net worth

*$200,000 liquid cash per restaurant, $500,000 net worth per restaurant *Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience


Financing Options

 
Taco Bell Franchise
Baja Fresh Mexican Grill Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Taco Bell Franchise
Baja Fresh Mexican Grill Franchise
Training Available at headquarters, Additional training available-
Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
Marketing Co-op advertising, National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

-

Expansion Plans

 
Taco Bell Franchise
Baja Fresh Mexican Grill Franchise
US Expansion --
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Taco Bell

After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.

Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.

While Taco Bell is fundamentally a U.S. mark, Yum! Brands managed to make it the Company's third worldwide brand. Outside the U.S., we have over 300 Taco Bell units in 24 nations, barring the Yum! China Division.

The initial investment necessary to begin operation of a Taco Bell Express Unit ranges from $252,550 to $580,100 for a Custom Façade Unit, including $22,500 that must be paid to the licensor and $2,000 to $5,000 that must be paid to its affiliate for the first unit only.
For a Power-Pumper or In-Line Unit, the total investment ranges from $345,950 to $701,100, including $22,500 that must be paid to the licensor and $3,500 to $5,000 that must be paid to its affiliate for the first unit only.
The total investment necessary to begin operation of an existing restaurant ranges from $152,250 to $1,766,250 or more, excluding real property, all of which must be paid to licensor or an affiliate.

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About Baja Fresh Mexican Grill

Baja Fresh has been serving delightfully crisp, excellent, Mexican nourishment that is set up in a speedy easygoing air since 1990. Baja Fresh offerings were intended to fulfill the palates of separating coffee shops who were burnt out on conventional fast food and who's tasted had developed. Baja Fresh is reliably new and tasty Mexican sustenance, for lunch and supper, eat in or take-out, served in a shining spotless and peppy environment. Baja Fresh is a quality other option to fast food and easygoing eating decisions. More than 40 things are made-to-request and highlight charbroiled boneless and skinless, marinated chicken bosom tenders, incline steak trimmed in-house, best quality deliver and new salsas. Strength things incorporate determinations of burritos, for example, the prominent Baja Burrito, Grilled Vegetarian Burrito, Bare Burrito, and the super estimated "Burrito Dos Manos". Baja Fresh eateries additionally include a "whatever you-can-eat" self-benefit salsa bar. Our salsa bars are supplied with an assortment of new salsa from mellow to hot, including Baja Fresh's mark fire-cooked Salsa Baja. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. in the planning of its crisp offerings. Baja Fresh has won various honors for the nature of its sustenance and eateries. Just as of late the consequences of Restaurants and Institutions Consumers' Choice in Chains study were reported naming Baja Fresh Mexican Grill as the Platinum grant winning Mexican chain in America. The Chains study appraised eight client benefit fulfillment characteristics: nourishment, quality, menu assortment, esteem, benefit, environment, cleanliness, notoriety, and comfort. Baja Fresh has a conventional model which can extend from 1,200 to 2,000 square feet and we want to have porch seating. We likewise offer an express model that can fit into a space as little as 671 square feet. You would regularly discover this sort of area in a nourishment court, airplane terminal, amusement stop, clubhouse, or at a school or college.

The total investment necessary to begin operations of a traditional Baja Fresh restaurant ranges from approximately $324,310 to $974,290. This includes $34,000 to $42,500 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operations of a single Baja Fresh Non-Traditional Restaurant at a captive market location ranges from approximately $210,200 to $620,200. This includes $21,000 to $23,500 for each Baja Fresh Non-Traditional Restaurant that must be paid to the franchisor or an affiliate.