Taco Bell vs On The Border Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bell vs On The Border including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Taco Bell Franchise
On The Border Franchise
Investment $152,250 - $3,049,100$112,600 - $243,200
Franchise Fee $25,000 - $45,000N/A
Royalty Fee 5.5%5% -4%
Advertising Fee 4.25%-
Year Founded 19621994
Year Franchised 19641994
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --

Business Experience Requirements

Taco Bell Franchise
On The Border Franchise
Experience Multi-unit Operations Background

Restaurant, retail and/or gas convenience experience

Geographically Desirable

Open to locate in a strategic market and have local market knowledge


Run a successfull business, with p/l responsibility, and development experience

Team Builder

Experience in staffing and retaining employees, demonstrated leadership skills

A culture fit with taco bell

Commitment to world class operations with strong recognition mindset

Financial Strength

Minimum of $750,000 liquid assets and $1,500,000 net worth


Financing Options

Taco Bell Franchise
On The Border Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

Taco Bell Franchise
On The Border Franchise
Training Available at headquarters, Additional training available-
Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
Marketing Co-op advertising, National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)


Expansion Plans

Taco Bell Franchise
On The Border Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Taco Bell

After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.

Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.

While Taco Bell is fundamentally a U.S. mark, Yum! Brands managed to make it the Company's third worldwide brand. Outside the U.S., we have over 300 Taco Bell units in 24 nations, barring the Yum! China Division.

The initial investment necessary to begin operation of a Taco Bell Express Unit ranges from $252,550 to $580,100 for a Custom Fa├žade Unit, including $22,500 that must be paid to the licensor and $2,000 to $5,000 that must be paid to its affiliate for the first unit only.
For a Power-Pumper or In-Line Unit, the total investment ranges from $345,950 to $701,100, including $22,500 that must be paid to the licensor and $3,500 to $5,000 that must be paid to its affiliate for the first unit only.
The total investment necessary to begin operation of an existing restaurant ranges from $152,250 to $1,766,250 or more, excluding real property, all of which must be paid to licensor or an affiliate.

"Top    ""   "Entrepreneur

#52 in Canada's Top franchises.

#99 on Franchise Rankings.com
#2 in Franchise 500 for 2020
#1 in Franchise 500 for 2021

About On The Border

On The Border. Off the Map. Fun and festive casual dining restaurant featuring Mexican and Tex-Mex food and offering a full bar. Our story traces back more than four decades to 1982, when the first On The Border restaurant opened on Knox Street in Dallas, TX. Originally based on sizzling fajitas, frosty margaritas, happy hour and a booming patio, On The Border has evolved and expanded over time to include a variety of craveable dishes inspired by the cuisines of South Texas and Mexico. Today, with more than 150 restaurants throughout the United States and expansion internationally, On The Border is still passionate about sharing a love for Mexican food, spirits and fun. On The Border is offering franchises to experienced multi-unit restaurant owners/operators. Join us in our mission to bring Border-style food to as many neighborhoods as possible. Become a franchise owner.