Taco Bell vs Rusty Taco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Taco Bell Franchise
Rusty Taco Franchise
Investment $152,250 - $3,049,100$529,817 - $796,325
Franchise Fee $25,000 - $45,000$25,000
Royalty Fee 5.5%6% - 4%
Advertising Fee 4.25%1%local
Year Founded 19622010
Year Franchised 19642011
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Taco Bell Franchise
Rusty Taco Franchise
Experience Multi-unit Operations Background

Restaurant, retail and/or gas convenience experience

Geographically Desirable

Open to locate in a strategic market and have local market knowledge

Experience/skills

Run a successfull business, with p/l responsibility, and development experience

Team Builder

Experience in staffing and retaining employees, demonstrated leadership skills

A culture fit with taco bell

Commitment to world class operations with strong recognition mindset

Financial Strength

Minimum of $750,000 liquid assets and $1,500,000 net worth

*Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000

Financing Options
 
Taco Bell Franchise
Rusty Taco Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Taco Bell Franchise
Rusty Taco Franchise
Training Available at headquarters, Additional training availableThe franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant.
Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations*Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications.
Marketing Co-op advertising, National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

*Own and operate a minimum of 3 Rusty Taco restaurants

Expansion Plans
 
Taco Bell Franchise
Rusty Taco Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Taco Bell

After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.

Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.

While Taco Bell is fundamentally a U.S. mark, Yum! Brands managed to make it the Company's third worldwide brand. Outside the U.S., we have over 300 Taco Bell units in 24 nations, barring the Yum! China Division.

The initial investment necessary to begin operation of a Taco Bell Express Unit ranges from $252,550 to $580,100 for a Custom Façade Unit, including $22,500 that must be paid to the licensor and $2,000 to $5,000 that must be paid to its affiliate for the first unit only.
For a Power-Pumper or In-Line Unit, the total investment ranges from $345,950 to $701,100, including $22,500 that must be paid to the licensor and $3,500 to $5,000 that must be paid to its affiliate for the first unit only.
The total investment necessary to begin operation of an existing restaurant ranges from $152,250 to $1,766,250 or more, excluding real property, all of which must be paid to licensor or an affiliate.

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About Rusty Taco

Rusty Taco is a very straightforward idea.
◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
◦Menu board concepts offer low labor costs and good food value.
◦Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
Available Markets  Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.

The total investment necessary to develop a Rusty Taco® Restaurant ranges from $529,817 to $796,325. This includes $25,000 that must be paid to the franchisor or affiliate.
The total investment necessary to begin operation under a Development Agreement
is $52,000 to $145,500. This includes $50,000 to $137,500 that must be paid
to the franchisor or affiliate.