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Updated RecentlyBurritoVille vs Roy Rogers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of BurritoVille vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $100,000 - $500,000 | $767,250 - $1,580,950 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1992 | 1968 |
| Year Franchised | 2004 | 2003 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | *Our proven training program will teach you everything you need to know in order to operate your new restaurant. *You'll receive in-depth training that will consist of practical and on-site training. This training covers a full range of pertinent topics on the BurritoVille concept. | On-The-Job Training: 25 hours Classroom Training: 25 hours |
| Support | *The minute you become part of our family, you will receive full support from our field consultants. *As a Franchisee, you will have support before, during and after you open your restaurant Regularly scheduled meetings, product tasting and updated methods of operating are an integral part of your Franchise. *Continuing research and menu development *On-going product sourcing * We will work with you to find a suitable location for your restaurant *We will assist you in lease negotiations *We will provide you with design and construction as well as guide you to the right equipment suppliers | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | *Your restaurant will enjoy comprehensive marketing programs including promotions and point-of-sale materials *Our marketing experience will guide you through all marketing activities *Your restaurant will benefit from our many levels of advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About BurritoVille
BurritoVille is a "Fresh-Mex", fast-casual, quick serve restaurant concept with the core menu items consisting of oversized burritos, quesadillas, tacos, and a complete Mexican menu. The concept of BurritoVille was developed from the northern California cuisine known as "Mission Style Mexican," and uses no pork, lard or frozen products. All items are made fresh from scratch, including chicken, beef, grilled vegetables, and all salsas, as well as 7 varieties of tortilla, which is unique in the QSR Mexican marketplace. The BurritoVille menu is all made to order and is high quality, fresh and affordable with an emphasis on healthier better-for-you menu items. In addition, BurritoVille has a large variety of vegetarian offerings and most items can be made dairy-free. At Burritoville, we believe that successful franchising is a partnership between headquarters and owner/operators. We're here to offer our years of experience and know-how in the food service and restaurant industry to our franchisee partners. Together we ensure the finest retail dining experience possible for customers across the country. Our goal is to achieve high average unit volume in densely populated areas. This goal can be achieved with BurritoVille's fast-casual approach within an exciting quick-casual atmosphere. With a commitment to excellent customer service, high quality and fresh ingredients, BurrittoVille garners between a $7.25 and $8.50 customer check average. In addition, BurritoVille has retained a renowned restaurant designer who has created some of the nation's hottest restaurant concepts.
About Roy Rogers
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor
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