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Below is an in-depth analysis and side-by-side comparison of BurritoVille vs Pure Taqueria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $500,000 | $954,000 - $2,381,000 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 6% | 5%-6% |
Advertising Fee | 2% | 1% |
Year Founded | 1992 | - |
Year Franchised | 2004 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | *Our proven training program will teach you everything you need to know in order to operate your new restaurant. *You'll receive in-depth training that will consist of practical and on-site training. This training covers a full range of pertinent topics on the BurritoVille concept. | Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff. |
Support | *The minute you become part of our family, you will receive full support from our field consultants. *As a Franchisee, you will have support before, during and after you open your restaurant Regularly scheduled meetings, product tasting and updated methods of operating are an integral part of your Franchise. *Continuing research and menu development *On-going product sourcing * We will work with you to find a suitable location for your restaurant *We will assist you in lease negotiations *We will provide you with design and construction as well as guide you to the right equipment suppliers | Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support. |
Marketing | *Your restaurant will enjoy comprehensive marketing programs including promotions and point-of-sale materials *Our marketing experience will guide you through all marketing activities *Your restaurant will benefit from our many levels of advertising | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
BurritoVille is a "Fresh-Mex", fast-casual, quick serve restaurant concept with the core menu items consisting of oversized burritos, quesadillas, tacos, and a complete Mexican menu. The concept of BurritoVille was developed from the northern California cuisine known as "Mission Style Mexican," and uses no pork, lard or frozen products. All items are made fresh from scratch, including chicken, beef, grilled vegetables, and all salsas, as well as 7 varieties of tortilla, which is unique in the QSR Mexican marketplace. The BurritoVille menu is all made to order and is high quality, fresh and affordable with an emphasis on healthier better-for-you menu items. In addition, BurritoVille has a large variety of vegetarian offerings and most items can be made dairy-free. At Burritoville, we believe that successful franchising is a partnership between headquarters and owner/operators. We're here to offer our years of experience and know-how in the food service and restaurant industry to our franchisee partners. Together we ensure the finest retail dining experience possible for customers across the country. Our goal is to achieve high average unit volume in densely populated areas. This goal can be achieved with BurritoVille's fast-casual approach within an exciting quick-casual atmosphere. With a commitment to excellent customer service, high quality and fresh ingredients, BurrittoVille garners between a $7.25 and $8.50 customer check average. In addition, BurritoVille has retained a renowned restaurant designer who has created some of the nation's hottest restaurant concepts.
Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.