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Below is an in-depth analysis and side-by-side comparison of Smoothie King vs Rubyjuice Fruit and Smoothies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $269,550 - $845,985 | $106,000 - $223,000 |
Franchise Fee | $30,000 | $20,000 |
Royalty Fee | 6% | 5.5% |
Advertising Fee | 3% | - |
Year Founded | 1987 | 2000 |
Year Franchised | 1988 | 2003 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | 10% of current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures |
Marketing | Co-op advertising, Ad slicks, National media | Ad slicks |
Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 9
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.