Smoothie King vs Carvel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smoothie King vs Carvel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$269,550 - $845,985 | $250,600 - $415,500 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
6% | $2.44/gal. |
Advertising Fee |
3% | $2.13/gallon |
Year Founded |
1987 | 1934 |
Year Franchised |
1988 | 1947 |
Term Of Agreement |
10 years | 20 years |
Term Of Agreement |
10 years | 20 years |
Renewal Fee |
- | Then current fee |
Business Experience Requirements |
Experience |
General business experience Marketing skills | General business experience |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | No/Yes |
Start-up Costs |
No/Yes | No/Yes |
Equipment |
No/Yes | No/Yes |
Inventory |
No/Yes | No/Yes |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing |
Co-op advertising, Ad slicks, National media | Co-op advertising, Ad slicks, Regional advertising |
Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6
- 9
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | No |
International Expansion |
Yes | Yes |
Company Overviews
About Smoothie King
When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements.
Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.
The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location,
$269,550 to $545,035, and for a free-standing drive-thru location,
$577,100 to $845,985. This includes $28,250 to $36,990 that must be paid
to the franchisor.
If you sign an Area Development Agreement, you also
must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You
must develop a minimum of 5 Smoothie King Businesses under the Area
Development Agreement.
Veteran Incentives 20% off franchise fee
#14 in Franchise 500 for 2020.
#19 in Franchise 500 for 2021.
About Carvel
In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.
The total investment necessary to begin operation of a Shoppe selling a
full range of Carvel® products (a “Full Shoppe”) ranges from $250,600 to
$415,500. This includes $30,000 to $32,000 that must be paid to the
franchisor or their affiliates.
The total investment necessary to begin
operation of a Shoppe selling selected Carvel® products (an “Express
Shoppe”) ranges from $39,600 to $148,400.
The total investment necessary
to begin operation of an Express Shoppe within the space of another
restaurant, food service facility, or business approved by the
franchisor (a “Hosted Express Shoppe”) ranges from $33,100 to $66,500.
These total investment estimates for Express Shoppes and Hosted Express
Shoppes include $10,000 to $12,000 that must be paid to the franchisor
or their affiliates.
The total investment necessary to begin operation
of a Shoppe in an ice cream truck (an “Ice Cream Truck”) is $95,050 to
$195,000. This includes $5,000 to $7,000 that must be paid to the
franchisor or their affiliates.
#361 in Franchise 500 for 2020.
#273 in Franchise 500 for 2021.