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Below is an in-depth analysis and side-by-side comparison of Between Rounds Bakery Sandwich Cafe vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $313,000 - $416,000 | $200,500 - $4,115,000 |
Franchise Fee | $22,500 - $25,000 | $12,500 - $25,000 |
Royalty Fee | 5% -7% | 4.5% |
Advertising Fee | up to 2% | 1.5% |
Year Founded | 1990 | 1937 |
Year Franchised | 1992 | 0 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $3.6K | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When Jerry Puiia moved from New York to Connecticut he knew something wasn't right--there were no bagel shops. With the help of his brother Joe, Puiia opened The Bagel Stop in Hartford, Connecticut, in 1990. When the company began franchising in 1992, its name changed to Between Rounds. Between Rounds shops combine a bagel shop and a catering service with two of the most profitable sections in a supermarket--the deli and the bakery.