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Below is an in-depth analysis and side-by-side comparison of Woody's Chicago Style vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $58,600 - $394,000 | $581,000 - $877,000 |
Franchise Fee | N/A | $49,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | - | - |
Year Founded | 1990 | 1986 |
Year Franchised | 1991 | 1987 |
Term Of Agreement | 5 years | 10 years w/two 5-year options |
Term Of Agreement | 5 years | 10 years w/two 5-year options |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Meetings, Grand opening, Field operations/evaluations |
Marketing | - | National media, Regional advertising |
Operations |
6% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Woody's has many types of operation: Class A Franchise *Propane or electric format *Highly mobile *Operates without on-site utilities *Moderate to high volume *Trailer included Class B Franchise *High volume capacity *Greater presence *Propane or electric format *Limited Mobility *Trailer included Class C Franchise *Limited mobile format *220V, 40 amp power requirement *Fully self-contained *Established product line *Fully automatic equipment Class D Franchise: In-Line Store. Class D Twin Carts. Class D Kiosk. Class D Stand Alone. Class E Franchise: *Class A cart package included *Operates without on-site utilities *High volume capabilities *Additional specialized training included *Cart transport trailer included *Additional optional equipment available. Class K Kiosk Franchise was developed to accommodate the ever evolving mobile food service industry. This program enables a Franchisee to be open year round during some of the most extreme weather. This fully enclosed, self-contained kiosk unit is still considered a mobile unit, but is adaptable to municipalities that are looking for more of a permanent structure and less mobile. It can be customized to fit many code directed specifications of various deemed health departments or local code enforcement agencies. The kiosk allows vendors to offer a broader menu, and can accommodate more storage and cooking space than the traditional class A, B and C franchises, which in turn allows access to locations where foot traffic is more prevalent.