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Updated RecentlyWoody's Chicago Style vs The Counter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Woody's Chicago Style vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $58,600 - $394,000 | $711,133 - $1,939,750 |
| Franchise Fee | N/A | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1990 | 2003 |
| Year Franchised | 1991 | 2005 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
6% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Woody's Chicago Style
Woody's has many types of operation: Class A Franchise *Propane or electric format *Highly mobile *Operates without on-site utilities *Moderate to high volume *Trailer included Class B Franchise *High volume capacity *Greater presence *Propane or electric format *Limited Mobility *Trailer included Class C Franchise *Limited mobile format *220V, 40 amp power requirement *Fully self-contained *Established product line *Fully automatic equipment Class D Franchise: In-Line Store. Class D Twin Carts. Class D Kiosk. Class D Stand Alone. Class E Franchise: *Class A cart package included *Operates without on-site utilities *High volume capabilities *Additional specialized training included *Cart transport trailer included *Additional optional equipment available. Class K Kiosk Franchise was developed to accommodate the ever evolving mobile food service industry. This program enables a Franchisee to be open year round during some of the most extreme weather. This fully enclosed, self-contained kiosk unit is still considered a mobile unit, but is adaptable to municipalities that are looking for more of a permanent structure and less mobile. It can be customized to fit many code directed specifications of various deemed health departments or local code enforcement agencies. The kiosk allows vendors to offer a broader menu, and can accommodate more storage and cooking space than the traditional class A, B and C franchises, which in turn allows access to locations where foot traffic is more prevalent.
About The Counter
non-traditional restaurant that must be paid to the franchisor or its affiliate.