The Counter Franchise

Gourmet hamburgers

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.

We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
Veteran Incentives 20% off franchise fee

It's time to give yourself permission to build your days around what's important to you! You're in Control!
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Please Note: The operators of The Counter, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official The Counter website.

How much does it cost to open a The Counter Franchise?

The estimated investment required to open a The Counter Franchise is between $746,000-$2,340,250. There is an initial franchise fee of $35,000 which grants you the license to run a business under the The Counter name.

Individual Unit Costs

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  • Advertising Fee:

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The Counter, the 21st century equivalent to a classic burger joint, announced today that Peter Wright joins the corporate team as Senior Vice President of Franchise Sales. The Southern California-based company experienced explosive growth after Oprah featured it as one of the "20 Hamburgers You ...

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The Counter News & Press Releases

When did the first The Counter open? 2003
When did The Counter start Franchising? 2005
Expense In-House Third Party
Franchise Fee N/A Yes
Startup Costs N/A Yes
Equipment N/A Yes
Inventory N/A Yes
Accounts Receivable N/A N/A
Payroll N/A N/A


On-The-Job Training: 964 hours
Classroom Training: 164 hours

Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Franchisee Intranet Platform

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

Absentee Ownership Allowed

To calculate how much income a franchise owner can do at The Counter Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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Legal Disclaimer: This information is not a franchise offering for The Counter and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a The Counter franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

The Counter

The Counter

The Counter Gourmet Burgers
8571 Higuera Street
Culver City, CA


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