The Counter

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.

We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
Veteran Incentives 20% off franchise fee



Hamburgers/Hot Dogs Franchise Opportunities

Below is a quick comparison of The Counter against other Hamburgers/Hot Dogs franchises and business opportunities. For an in depth comparison of The Counter with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
A & W Restaurants $30,000 2.5% 2.5 $297,000-$707,000
All American Hot Dog Carts N/A $1,700-$5,999
America's Dog & Burger $30,000 $150,000
Back Yard Burgers $35,000 5% 3% $465,000-$1,680,000
Burger Joint, The $40,000 5.5% 1%Nat'l + 1%Local $199,500-$409,500
Burger King $15,000-$50,000 4.5% 4% $323,100-$3,076,600
BurgerFi $37,500 5.5% 1.5% $670,400-$973,250
BurgerFuel $50,000 6% of net 4% of net $300,000-$350,000
Burgerim N/A $150,000-$250,000
Carl's Jr $25,000-$35,000 4% 6% $1,622,000-$2,171,500
Carla's Sandwiches & Burgers $8,500 $850/mo. $125/mo. $81,000-$2,400,000
Carts of America N/A $2,999-$3,999
Checkers Drive-In $30,000 4% 4.5% $96,414-$1,501,265
Cheeburger Cheeburger $24,500 4.5% $200,000-$387,000
Cheese Curds Gourmet Burgers + Poutinerie $35,000 5% 1% Nat'l + 1% local $380,000-$486,000
Coney Beach $25,000 6% $279,000-$493,000
Coneys Frozen Custard $19,500 6% 4% $129,250-$194,500
Culver $55,000 4% 2.5% $2,043,000-$4,652,000
Dairy Queen $35,000 4% 5-6% $1,083,525-$1,850,425
Dog Haus $35,000 6% 2% $423,448-$990,148
Dogfather, The $25,000-$35,000 6.5% $179,300-$263,000
Dogout, The $25,000 $204,000-$474,000
Dream Maker Hot Dog Carts N/A $2,899-$15,999
Drifter's Hamburgers $25,000 5% 2% local $105,000-And Up
Elevation Burger N/A $338,500-$599,500
Farmer Boys $45,000 5% 3% $1,063,500-$1,613,500
Fatburger $50,000 6% 2% $498,100-$850,600
Five Guys Burgers & Fries $25,000 6% 2% $152,600-$360,300
Flamer's Grill $30,000 5% 2% $171,500-$345,500
Foster's Grille $35,000 5% $300,000-$460,000
Fuddruckers $50,000 5% .25% $300,000-$1,500,000
Fulton Market Burger Company $15,000 4% 2% $275,000-$405,000
Gino's Burgers & Chicken N/A $500,000-$700,000
Good Times Burgers N/A 4% up to 5.5% $750,000-And Up
Grill'd Burger N/A 8% 2% $450,000-$550,000
Ground Pat'i Grille & Bar, The $22,000-$35,000 4% $359,800-$1,600,000
Hamburger Mary's $50,000 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) $250,000-$1,000,000
Hardee's $25,000-$35,000 4% to 7% $1,530,000-$1,999,000
Hero Certified Burgers $25,000 $60,000-$80,000
Hot Dog On A Stick $15,000-$25,000 6% 2% $338,200-$556,000
Hot Fries $30,000 $166,997-$374,900
Hwy 55 Burgers, Shakes & Fries $25,000 5% 1% $196,055-$433,055
Jack in the Box $50,000 5% 5% $1,481,500-$3,336,600
Jake's Over the Top $29,000-$40,000 5% 3% $150,000-$350,000
Jerry's Curb Service $40,000 4% $959,000-$1,600,000
Johnnie's Dog House $25,000 6% $82,600-$355,750
Johnny Rockets $49,000 5% $581,000-$877,000
Krystal Restaurants $32,500 4.5% $900,000-$1,300,000
Lick's $45,000 $495,000-$595,000
Locos Grill & Pub $35,000 4% $575,400-$1,960,000
McDonald's $45,000 4% 4% $1,058,000-$2,230,000
Meaty Burger & Hotdogs $1,350 0 0 $1,500
Mooyah $35,000 6% 3% $397,750-$559,400
Mr. Goodburger's $25,000 6-8% $155,000-$210,000
Nathan's Famous $30,000 5.5% 2% $250,000-$450,000
O'Burger $30,000-$40,000 $175,000-$500,000
Original Hot Dog Factory, The $20,000 5.5% 1% $97,500-$517,887
Philly Dawgz $30,000 3.5% 3% local +1% Nat'l $77,000-$135,000
Rally's Hamburgers $30,000 4% $165,796-$1,306,345
Smashburger $40,000 5 - 6% 2% $545,500-$894,500
Sonic Drive In $45,000 2.45-5% 3.25-5% $865,000-$3,641,300
Steak n Shake $25,000-$40,000 5.5% $672,000-$1,835,000
Steaks To Go $24,500 $250/wk. or 3% $110,000-$150,000
Wayback Burgers $35,000 5% 2% $209,000,524,500
Wendy's $40,000 4% 3.5%Nat'l +0.5% Local $292,500-$3,644,000
Whataburger N/A $1,200,000
Wienerschnitzel $10,000-$32,000 5% 1% $303,600-$1,443,000
Willy Dog N/A $599-$8,999
Windmill $27,500 5% 4% $127,500-$322,500
Woody's Chicago Style N/A 6% $58,600-$394,000
WORKS Gourmet Burger Bistro, The $45,000 6% 2%-2.5% $650,000-$850,000
To see more fees, make screen wider / rotate
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
A & W Restaurants
$30,000 2.5% 2.5 $297,000-$707,000
All American Hot Dog Carts
N/A $1,700-$5,999
America's Dog & Burger
$30,000 $150,000
Back Yard Burgers
$35,000 5% 3% $465,000-$1,680,000
Burger Joint, The
$40,000 5.5% 1%Nat'l + 1%Local $199,500-$409,500
Burger King
$15,000-$50,000 4.5% 4% $323,100-$3,076,600
BurgerFi
$37,500 5.5% 1.5% $670,400-$973,250
BurgerFuel
$50,000 6% of net 4% of net $300,000-$350,000
Burgerim
N/A $150,000-$250,000
Carl's Jr
$25,000-$35,000 4% 6% $1,622,000-$2,171,500
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
Carla's Sandwiches & Burgers
$8,500 $850/mo. $125/mo. $81,000-$2,400,000
Carts of America
N/A $2,999-$3,999
Checkers Drive-In
$30,000 4% 4.5% $96,414-$1,501,265
Cheeburger Cheeburger
$24,500 4.5% $200,000-$387,000
Cheese Curds Gourmet Burgers + Poutinerie
$35,000 5% 1% Nat'l + 1% local $380,000-$486,000
Coney Beach
$25,000 6% $279,000-$493,000
Coneys Frozen Custard
$19,500 6% 4% $129,250-$194,500
Culver
$55,000 4% 2.5% $2,043,000-$4,652,000
Dairy Queen
$35,000 4% 5-6% $1,083,525-$1,850,425
Dog Haus
$35,000 6% 2% $423,448-$990,148
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
Dogfather, The
$25,000-$35,000 6.5% $179,300-$263,000
Dogout, The
$25,000 $204,000-$474,000
Dream Maker Hot Dog Carts
N/A $2,899-$15,999
Drifter's Hamburgers
$25,000 5% 2% local $105,000-And Up
Elevation Burger
N/A $338,500-$599,500
Farmer Boys
$45,000 5% 3% $1,063,500-$1,613,500
Fatburger
$50,000 6% 2% $498,100-$850,600
Five Guys Burgers & Fries
$25,000 6% 2% $152,600-$360,300
Flamer's Grill
$30,000 5% 2% $171,500-$345,500
Foster's Grille
$35,000 5% $300,000-$460,000
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
Fuddruckers
$50,000 5% .25% $300,000-$1,500,000
Fulton Market Burger Company
$15,000 4% 2% $275,000-$405,000
Gino's Burgers & Chicken
N/A $500,000-$700,000
Good Times Burgers
N/A 4% up to 5.5% $750,000-And Up
Grill'd Burger
N/A 8% 2% $450,000-$550,000
Ground Pat'i Grille & Bar, The
$22,000-$35,000 4% $359,800-$1,600,000
Hamburger Mary's
$50,000 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) $250,000-$1,000,000
Hardee's
$25,000-$35,000 4% to 7% $1,530,000-$1,999,000
Hero Certified Burgers
$25,000 $60,000-$80,000
Hot Dog On A Stick
$15,000-$25,000 6% 2% $338,200-$556,000
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
Hot Fries
$30,000 $166,997-$374,900
Hwy 55 Burgers, Shakes & Fries
$25,000 5% 1% $196,055-$433,055
Jack in the Box
$50,000 5% 5% $1,481,500-$3,336,600
Jake's Over the Top
$29,000-$40,000 5% 3% $150,000-$350,000
Jerry's Curb Service
$40,000 4% $959,000-$1,600,000
Johnnie's Dog House
$25,000 6% $82,600-$355,750
Johnny Rockets
$49,000 5% $581,000-$877,000
Krystal Restaurants
$32,500 4.5% $900,000-$1,300,000
Lick's
$45,000 $495,000-$595,000
Locos Grill & Pub
$35,000 4% $575,400-$1,960,000
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
McDonald's
$45,000 4% 4% $1,058,000-$2,230,000
Meaty Burger & Hotdogs
$1,350 0 0 $1,500
Mooyah
$35,000 6% 3% $397,750-$559,400
Mr. Goodburger's
$25,000 6-8% $155,000-$210,000
Nathan's Famous
$30,000 5.5% 2% $250,000-$450,000
O'Burger
$30,000-$40,000 $175,000-$500,000
Original Hot Dog Factory, The
$20,000 5.5% 1% $97,500-$517,887
Philly Dawgz
$30,000 3.5% 3% local +1% Nat'l $77,000-$135,000
Rally's Hamburgers
$30,000 4% $165,796-$1,306,345
Smashburger
$40,000 5 - 6% 2% $545,500-$894,500
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
Sonic Drive In
$45,000 2.45-5% 3.25-5% $865,000-$3,641,300
Steak n Shake
$25,000-$40,000 5.5% $672,000-$1,835,000
Steaks To Go
$24,500 $250/wk. or 3% $110,000-$150,000
Wayback Burgers
$35,000 5% 2% $209,000,524,500
Wendy's
$40,000 4% 3.5%Nat'l +0.5% Local $292,500-$3,644,000
Whataburger
N/A $1,200,000
Wienerschnitzel
$10,000-$32,000 5% 1% $303,600-$1,443,000
Willy Dog
N/A $599-$8,999
Windmill
$27,500 5% 4% $127,500-$322,500
Woody's Chicago Style
N/A 6% $58,600-$394,000
Franchise
Franchise Fee Royalty Advertising Fee Development Costs
WORKS Gourmet Burger Bistro, The
$45,000 6% 2%-2.5% $650,000-$850,000