The Counter vs Johnnie's Dog House Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Johnnie's Dog House including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Counter Franchise
Johnnie's Dog House Franchise
Investment $711,133 - $1,939,750$82,600 - $355,750
Franchise Fee $35,000$25,000
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 2003-
Year Franchised 2005-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
The Counter Franchise
Johnnie's Dog House Franchise
Experience --

Financing Options

 
The Counter Franchise
Johnnie's Dog House Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Counter Franchise
Johnnie's Dog House Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours Our initial training program will consist of approximately 10 days of training over a 2 week period and could take place at our corporate headquarters and/or any existing Johnnie's Dog House restaurant. The training includes: * Vision and Values * Operations Manual * Franchisee's Responsibilities * POS System * Training for Product/Service Presentation * Marketing & Promotion Planning * Catering & Special Events Strategy * Hiring Your Staff and Personnel Practices & Policy * Job & Staff Training * Receiving & Storing Products * Health, Sanitation & Licensing Requirements
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet PlatformYou will have ongoing access to our expertise and materials in the areas of: * Business development and administration * Site selection and store leasing * Construction * Purchasing * Training * Store operations * Quality control * Advertising and promotions * Marketing * Research and development
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans

 
The Counter Franchise
Johnnie's Dog House Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Johnnie's Dog House

Fast Casual Restaurant:

1,000 to 2,000 sq. ft., offers a welcoming entrance, nostalgic decor, and unique historical photographs from different generations which decorate the dining area. This business format offers multiple channels of revenue for our franchisees: Dine-in and Carry-Out, Catering, and Special Events. Airport and Mall Venue

100 to 300 sq. ft., is supported by our Fully Self-Contained Kiosk Solution. It is fashioned to look so that it will never be forgotten, offers a wide variety of menu selections, capable of satisfying large crowds, certified for indoor use, and is built with a ruggedness and utility. Our Home Improvement Venue

8 ft. by 12ft. Kiosk or Trailer, is designed and manufacturered using the highest NSF and UL standards to ensure reliability and approval by health departments and county ordinances nationwide, provides distribution from the Johnnie's Dog House food, beverage, paper and branding suppliers to each location, and offers a 3rd party equipment leasing option of the complete solution.

Our Catering and Event Solution

The perfect addition to every sporting event, festival, fair, or party in your community. Your customers will love the hot off-the-grill foods and its style and design will certainly be a crowd pleaser.