Krystal Restaurants vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krystal Restaurants vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Krystal Restaurants Franchise
The Counter Franchise
Investment $900,000 - $1,300,000$711,133 - $1,939,750
Franchise Fee $32,500$35,000
Royalty Fee 4.5%6%
Advertising Fee -2%
Year Founded 19322003
Year Franchised 19902005
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $8.1K-


Business Experience Requirements
 
Krystal Restaurants Franchise
The Counter Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Krystal Restaurants Franchise
    The Counter Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Krystal Restaurants Franchise
    The Counter Franchise
    Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses; 94% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 30

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		 Absentee Ownership Allowed

    Expansion Plans
     
    Krystal Restaurants Franchise
    The Counter Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Krystal Restaurants

    The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga-based company currently has more than 450 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand, and the great food, service, value and setting which it represents, has taken a prominent place in the South's cultural landscape.

    About The Counter

    Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

    The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
    non-traditional restaurant that must be paid to the franchisor or its affiliate.
    Veteran Incentives 20% off franchise fee