The Counter vs Habit Burger Franchise Comparison

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.

From our humble beginning in Santa Barbara, California in 1969 to more than 240 Habit Burger Grill restaurants in communities across the country today, we have always continued to operate under the same simple philosophy: always deliver high-quality food and great service at reasonable prices. The Habit is a burger-centric fast casual restaurant that uniquely combines chargrilling over an open flame to create a delicious variety of fresh and flavorful award-winning burgers, sandwiches, salads and more. At the core of The Habit is our commitment to a ‘quality-first’ mindset. We call it ‘The Habit Difference’.

The total investment necessary to begin operation of a Habit Burger Restaurant franchise is $1,231,000 to $1,439,000 for a restaurant with no drive-thru, $1,366,000 to $1,604,000 for a restaurant at an end-cap location with a drive-thru, and $1,401,000 to $1,654,000 for a restaurant at a standalone location with a drive-thru. This includes $53,000 to $60,000 that must be paid to the franchisor or affiliate.

The total investment necessary to begin operation under an Area Development Agreement is $52,000 to $275,000. This includes $50,000 to $250,000 that must be paid to the franchisor or affiliate.