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Below is an in-depth analysis and side-by-side comparison of The Counter vs Wahlburgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $711,133 - $1,939,750 | $1,680,000 - $2,885,000 |
Franchise Fee | $35,000 | $40,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | - |
Year Founded | 2003 | - |
Year Franchised | 2005 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Net worth: $5 Million |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | - |
Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Wahlburgers isn't accepting any individual franchisees Wahlburgers is
looking only for franchisee groups that want to open multiple restaurants.
Wahlburgers only considers franchisees with a net worth of at least $5 million.