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Updated RecentlyThe Counter vs Hot Dog On A Stick Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs Hot Dog On A Stick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $711,133 - $1,939,750 | $338,200 - $556,000 |
| Franchise Fee | $35,000 | $15,000 - $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2003 | 1946 |
| Year Franchised | 2005 | 1995 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | On-The-Job Training: 32.5 hours Classroom Training: 35.5 hours Additional Training: At training store |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About Hot Dog On A Stick
Our first store opened at Muscle Beach, Santa Monica, California in 1946. Our founder, Dave Barham, was a charismatic and enlightened personality who understood the value of treating people to an experience as opposed to a service. In short, he built his business around the concepts of putting people first, and giving them a show.
His approach was extremely successful. By 1990 Hot Dog on a Stick had become an icon in our primary venue, shopping malls, with 60 stores operating in 12 states.
After Dave passed away in 1991, we became an employee owned corporation (ESOP) led by a management team he had mentored over the years. This team has successfully overseen Hot Dog on a Stick's expansion to over 103 stores in 17 states.