Locos Grill & Pub vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Locos Grill & Pub vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Locos Grill & Pub Franchise
The Counter Franchise
Investment $575,400 - $1,960,000$711,133 - $1,939,750
Franchise Fee $35,000$35,000
Royalty Fee 4%6%
Advertising Fee -2%
Year Founded 19882003
Year Franchised 19972005
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Locos Grill & Pub Franchise
The Counter Franchise
Experience
  • Customer service skills
  • -

    Financing Options

     
    Locos Grill & Pub Franchise
    The Counter Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Locos Grill & Pub Franchise
    The Counter Franchise
    Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Absentee Ownership Allowed

    Expansion Plans

     
    Locos Grill & Pub Franchise
    The Counter Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Locos Grill & Pub

     


    A lot of us grow up dreaming maybe we could own our own business one day. And a lot of us think about how fun it could be if that business was a restaurant. What keeps us from executing that dream? Money?

    Not knowing where to start? Not understanding what to do first, last and everything in between?

    Stop dreaming and take action! Become an owner/operator of Locos Grill & Pub.

    We will walk you through the entire process from site selection to design hiring and training a staff and be right beside you when you open and get comfortable being your own boss!

    With 33 years of experience, why would you go anywhere else?
    We LOVE what we do and invite you to be a part of the hospitality industry that is the backbone of country
    At Locos Grill & Pub, our goal is to provide each customer with a superior product, quality service and complete satisfaction. This philosophy also extends to our Franchise Owners. Locos Grill & Pub restaurant franchise offers a great opportunity for an investment, a career, or both. As a Locos Franchise Owner you will benefit from being part of a brand that has exhibited steady growth and success in a wide range of markets. When you become a Locos Franchise Owner, you become part of our family and receive extensive support from an amazing organization. Locos Franchise Company is backed by a talented team of individuals with a broad range of experience in the restaurant and franchise industry. We provide a comprehensive 10-week training program prior to opening, as well as pre-opening and post-opening employee training and assistance. A cornerstone of our concept is our on-going support program. We provide assistance to you 24 hours a day, 7 days a week. The Locos Grill & Pub management team has combined over 100 years of experience in the operation of successful restaurants and will provide on-going support to franchise restaurant owners.

    About The Counter

    Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

    The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
    non-traditional restaurant that must be paid to the franchisor or its affiliate.
    Veteran Incentives 20% off franchise fee