The Counter vs Jack in the Box Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Jack in the Box including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Counter Franchise
Jack in the Box Franchise
Investment $711,133 - $1,939,750$1,651,500 - $2,638,600
Franchise Fee $35,000$50,000
Royalty Fee 6%5%
Advertising Fee 2%5%
Year Founded 20031951
Year Franchised 20051982
Term Of Agreement -20 years
Term Of Agreement -20 years
Renewal Fee -1,651,500 to $2,638,600


Business Experience Requirements

 
The Counter Franchise
Jack in the Box Franchise
Experience - *Multi-unit restaurant operations experience *Minimum liquidity of $750,000 *Minimum net worth of $1.5 million *Ability to acquire and/or develop at least 5 restaurants *Operating partner is an equity partner and resides in the desired market

Financing Options

 
The Counter Franchise
Jack in the Box Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/Yes
Start-up Costs -/Yes-/Yes
Equipment -/Yes-/Yes
Inventory -/Yes-/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Counter Franchise
Jack in the Box Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours On-The-Job Training: 183 hours Classroom Training: 110 hours
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet PlatformMeetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans

 
The Counter Franchise
Jack in the Box Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Jack in the Box

Jack in the Box is among the nation's leading fast-food hamburger chains, with more than 2000 quick-serve restaurants in 17 states. Jack in the Box Inc. (JACK) is offering a unique opportunity to franchise with one of the most popular brands in the quick-serve restaurant ("QSR") industry. The company's emphasis on operational efficiency and franchisee-focused value innovation has led JACK to become one of the most respected and sought after brands in the industry. The company is looking to establish relationships with select multi-unit franchise operators of non-competitive brands to franchise partial or whole markets as the brand approaches reaching its goal of being an 80% franchised chain. In select seed markets- Cincinnati, Indianapolis, Kansas City, Oklahoma City and Tulsa, growth starts with an acquisition. Franchise recently opened company restaurants and use these locations as a platform for future market development. Seeking new franchisees to develop Amarillo, Champaign, Little Rock, Louisville and Salt Lake City. New Market Development Program: Royalty fees reduced, franchise fee waived, up to 75% of advertising fee invested into local marketing. Restrictions apply and development fees still applicable.

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