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Updated RecentlyFarmer Boys vs The Counter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Farmer Boys vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,042,500 - $2,486,500 | $711,133 - $1,939,750 |
| Franchise Fee | $45,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | 2% |
| Year Founded | 1981 | 2003 |
| Year Franchised | 1997 | 2005 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 480 hours Classroom Training: 60 hours | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
| Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Farmer Boys
During the 1970s, brothers Makis and Chris Havadjias worked in restaurants to earn money for college. They helped the owners of one of those restaurants rebuild the establishment, and later bought it. With the experience they gained at that first restaurant, the brothers bought a poorly performing restaurant in Perris, California, that they built into Farmer Boys. With the help of their three other brothers, the Havadjias expanded Farmer Boys throughout Riverside and San Bernardino counties in Southern California. Each location serves hamburgers, sandwiches, salads and a full breakfast menu. The company began franchising in 1998.
#128 in Franchise 500 for 2021. Not ranked in 2020.
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.