The Counter vs JL Beers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs JL Beers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Counter Franchise
JL Beers Franchise
Investment $711,133 - $1,939,750$857,200 - $2,222,500
Franchise Fee $35,000$40,000
Royalty Fee 6%4%
Advertising Fee 2%-
Year Founded 20032009
Year Franchised 20052009
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
The Counter Franchise
JL Beers Franchise
Experience --

Financing Options

 
The Counter Franchise
JL Beers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Counter Franchise
JL Beers Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours -
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans

 
The Counter Franchise
JL Beers Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About JL Beers

"JL

Fast, casual restaurant featuring a variety of high quality hamburgers, chicken sandwiches, fresh cut fries and chips, pretzels, fresh-ground peanut butter, dips, craft cocktails, and a large selection of draught, canned and bottled beers for the individual consumer.