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Updated RecentlyThe Counter vs Windmill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs Windmill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $711,133 - $1,939,750 | $127,500 - $322,500 |
| Franchise Fee | $35,000 | $27,500 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 4% |
| Year Founded | 2003 | - |
| Year Franchised | 2005 | - |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | The WindMill training program is designed to take you from the ground up. Each individual franchisee will receive a hand-tailored program based upon their prior knowledge. Training is conducted in a corporate-owned restaurant and a minimum of eighty hours is required. |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About Windmill
Your Own WindMill Franchise!
Call 800-558-3608 for Franchise Information
Nothing compares to the WindMill food experience and nothing will compare with the satisfaction that you will derive from being an owner of a WindMill franchise.
Totally Committed to YOUR Success...
The WindMill team is totally committed to your success and to the success of your restaurant. Our experts will be able to take you from beginner to expert in just thirty days! They will also be able to provide you with just the right amount of support during each phase of the opening. They are prepared to offer comprehensive support to those new to the industry, and to the more experienced franchisee, just the guidance and support unique to the WindMill operation.
WindMill Gourmet Fast Food is simply that; "food that is of the highest quality and perfectly prepared. "WindMill private label Bigger! Better! Hot Dogs are prepared in a northern New Jersey plant and shipped to the WindMill Distribution Center. WindMill Fresh Meat 100% Beef Burgers are ground by local butchers and delivered directly to the stores on a day-to-day basis. The entree menu is rounded out by Charbroiled Gourmet Chicken Breasts, second to none; custom-cut Rib-Eye Steak Sandwiches; a limited variety of other tasty entree sandwiches and in some locations, fresh salads.
Boasting almost as much popularity as the WindMill Hot Dogs are the WindMill French Fries. Our golden crinkle-cut fries smothered with savory cheese sauce (a tradition developed in the original WindMill over thirty years ago) has helped to put the WindMills in a fast food category all by themselves!