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Updated RecentlyCheckers Drive-In vs The Counter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Checkers Drive-In vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $259,000 - $1,431,000 | $711,133 - $1,939,750 |
| Franchise Fee | $30,000 | $35,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | 4.5% | 2% |
| Year Founded | 1986 | 2003 |
| Year Franchised | 1989 | 2005 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 160-220 hours Classroom Training: 32-40 hours Additional Training: In training restaurant | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Checkers Drive-In
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. Checkers develops, produces, owns, operates, and franchises quick service “double drive-thru” restaurants under the two brand names “Checkers" and “Rally’s Hamburgers". The restaurants are designed to provide fast and efficient automobile-oriented service and appeal to guests of all ages. The double drive-thru concept allows Checkers' and Rally’s Hamburgers to capitalize on the fact that approximately fifty percent of all quick-service food business is drive-thru. Guests can also enjoy a 1950’s flashback with walk-up ordering and outdoor dining in the outside picnic area at most locations.
The total investment necessary to begin operation of a Checkers
Restaurant (excluding real estate and related
costs) is: $780,000 to $1,431,000 for a new modular design single
drive-thru restaurant; $320,500 to $787,000 for a site built, conversion
or used modular drive-thru restaurant; $259,700 to $648,000 for an
endcap strip-center and gas/convenience restaurant; and $254,000 to
$514,000 for a Non-Traditional, Walmart or in-line restaurant in a
high-density market. This includes $10,000 to $50,000 that must be paid
to the franchisor or an affiliate, plus $10,000 for each additional
restaurant that you agree to develop under a development agreement.
Veteran Incentives Franchise fee waived
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#11 in Gator's Top franchises.
In Franchise Business Reviews Top 200.
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#76 on Franchise Rankings.com
#198 in Franchise 500 for 2020.
#162 in Franchise 500 for 2021.
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.