The Counter vs Hwy 55 Burgers, Shakes & Fries Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Hwy 55 Burgers, Shakes & Fries including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Counter Franchise
Hwy 55 Burgers, Shakes & Fries Franchise
Investment $711,133 - $1,939,750$153,925 - $249,925
Franchise Fee $35,000$25,000
Royalty Fee 6%5%
Advertising Fee 2%1%
Year Founded 20031991
Year Franchised 20051993
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
The Counter Franchise
Hwy 55 Burgers, Shakes & Fries Franchise
Experience -

We're looking for individuals with: *Strong business experience *A commitment to quality food & customer service *Restaurant industry know-how


Financing Options

 
The Counter Franchise
Hwy 55 Burgers, Shakes & Fries Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Counter Franchise
Hwy 55 Burgers, Shakes & Fries Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours

Full training program Hwy 55 will send trained representatives to work with you and your team at your restaurant for a total of 10 working days. We will assist with 5 on-site pre-opening days and 5 on-site post-opening days. We reserve the right to stay longer to ensure a successful opening. Costs of the training program are included in your franchise fee; however, all travel and lodging costs will be at the franchisee’s expense. On-The-Job Training: 40 hours Classroom Training: 40 hours

Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

We have established and will administer a Marketing/Advertising fund on behalf of the Hwy 55 brand to provide national or regional creative materials for the benefit of your Hwy 55 location. We currently require Hwy 55 Franchisees to contribute 1% of gross sales for each restaurant to the Marketing/Advertising fund. In addition to contributions described above, we recommend you spend annually throughout the term of the franchise agreement, 2% of gross sales of the restaurant for local advertising in your primary area of responsibility. This amount is not paid to us, but rather is spend by you at your discretion. As a member of your local business community, you know the best local advertising opportunities. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Operations Absentee Ownership Allowed Absentee Ownership Allowed Number of Employees Required to Run: 20 - 50

Expansion Plans

 
The Counter Franchise
Hwy 55 Burgers, Shakes & Fries Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Hwy 55 Burgers, Shakes & Fries

A retro-themed diner that features fresh, never-frozen hand-pattied burgers, house-made frozen custard, and other classic favorites in a unique open-kitchen setting, was founded in Goldsboro, North Carolina in 1991. Hwy 55 reflects founder Kenney Moore's commitment to authentic hospitality and fresh food. Widely known in the state for its fresh food and service that exceeds expectations, the chain won BurgerBusiness.com's "Best Burger" in 2012. It also was recently named a top 500 franchise in the United States by Entrepreneur magazine and a "Next 20" restaurant brand by Nation's Restaurant News. Hwy 55 currently has 121 locations in 10 states, Denmark and the United Arab Emirates. Hwy 55 Burgers Shakes & Fries has been serving up good times and great food since 1991. We've achieved a lot in the last over 25 years, growing to over 100 restaurants across North Carolina, South Carolina, Virginia, Ohio and Florida, with 500 more locations scheduled to open. During that time, our mission has remained the same: to provide each guest with world-class service and fresh food in a family atmosphere. 
Hwy 55 Burgers Shakes & Fries fits a niche between fast food and casual dining, offering the customer the best benefits of both segments. We provide the convenience of fast food, with rapid response times and an affordable menu, but with a twist: our freshly made food is a much tastier alternative to typical pre-cooked hamburgers and french fries.

 The Hwy 55 Burgers Shakes & Fries franchise program is designed for the growth of the individual and the company; it's not an investment, it's a family.
The amount of the Area Development Fee will depend on the number of Hwy 55 Burgers Shakes & Fries restaurants to be developed under the Area Development Agreement, and will be calculated as follows: $25,000 for the first Hwy 55 restaurant plus a deposit of $12,000 for each additional Hwy 55 restaurant to be opened under that agreement. For example, if you will develop three Hwy 55 restaurants, the Area Development Fee is calculated as $25,000 + (2 x $12,500 = $25,000) = $50,000.
Veteran Incentives  10% off franchise fee