The Counter vs Gino's Burgers & Chicken Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Gino's Burgers & Chicken including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Counter Franchise
Gino's Burgers & Chicken Franchise
Investment $711,133 - $1,939,750$500,000 - $700,000
Franchise Fee $35,000N/A
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 20032008
Year Franchised 20052008
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
The Counter Franchise
Gino's Burgers & Chicken Franchise
Experience --

Financing Options
 
The Counter Franchise
Gino's Burgers & Chicken Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Counter Franchise
Gino's Burgers & Chicken Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours -
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans
 
The Counter Franchise
Gino's Burgers & Chicken Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Gino's Burgers & Chicken

Gino's, the pioneer icon of the restaurant industry known for great burgers and golden fried chicken until the mid eighties, is back!Gino's Burgers and Chicken is a direct descendant of Gino‘s Inc., a food industry pioneer and icon founded in 1957.Gino's returns as Gino's Burgers & Chicken to seize the opportunity to combine consumers' desire for fresh, hot off-the-grill burgers and real chicken sandwiches, while benefiting from the residual and positive brand identity of the original Gino's, which was best known for great-tasting hamburgers and fried chicken.Gino's Burgers & Chicken is positioned in the fast casual segment of the restaurant industry, and offers the expertise of a management team with a proven record of running great restaurants. The restaurant design will include an open kitchen format where products are prepared, cooked, and assembled in full view of our guests. Hand-cut french fries, fountain drinks, bottled drinks and hand spun milk shakes complete the offering. The dining experience will provide an affordable, comfortable, inviting environment where a highly-trained, well presented team ensure that customers are delighted with the Gino's experience.