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Updated RecentlyThe Counter vs Willy Dog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs Willy Dog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $711,133 - $1,939,750 | $599 - $8,999 |
| Franchise Fee | $35,000 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 2% | - |
| Year Founded | 2003 | - |
| Year Franchised | 2005 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | - |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The Counter
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About Willy Dog
Willy dogs Hot Dog Carts build carts for any location and any type of business. Since 1989, we have been proving our experience in building and designing Vending Carts, Hot Dog Carts, and Concession Carts. We have a cart to suit everyone. Our complete stand in, self-contained carts and Hot Dog Carts have had great reviews. We put our experience and industry knowledge into every hot dog cart we build. The high quality construction and our guarantee, make US Hot Dog the choice for hot dog cart vending. Our mobile concession carts and hotdog carts are ready for easy safe towing using almost any vehicle. You can even push most of our Hot Dog Carts by hand. Our Hot Dog Carts are completely self contained with hot and cold running water and are powered by clean-burning propane. Our castor carts and coffee specialty carts are custom designed and are available in a variety of standard sizes for use in busy Casinos or Hotels. We custom build vending carts and stand in carts for all applications and welcome specialized design requests. We meet or exceed all health codes, but it is up to you to make sure that you have checked with your local health department to ensure that the hot dog cart you have ordered meets requirements for your area. Our Steamer Carts are available for a variety of foods. The majority of carts are being used as hotdogs carts, but can be used to boil or steam anything. If you need versatility in your product line, we have developed specialized carts that can be changed to a steamer cart, a BBQ grill cart or a combination of both. We are a true manufacturer of quality Hot Dog Carts and food carts for all purposes. Our Hot Dog Carts and Steamer Carts start with a sturdy steel frame dressed in stainless steel. Whether you are looking for a mobile hot dog cart or a push steamer cart, we are able to surface mount any stock equipment, as well as, build equipment directly into the body of your cart. We can produce any form of custom equipment such as in deck propane steamers & charbroilers. If it's quality for a price you're after, please make us your first and last choice.