The Counter vs Mooyah Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Counter Franchise
Mooyah Franchise
Investment $711,133 - $1,939,750$403,750 - $639,100
Franchise Fee $35,000$40,000
Royalty Fee 6%6%
Advertising Fee 2%3%
Year Founded 20032007
Year Franchised 20052007
Term Of Agreement -10 years+5+5
Term Of Agreement -10 years+5+5
Renewal Fee --


Business Experience Requirements
 
The Counter Franchise
Mooyah Franchise
Experience - The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000.

Financing Options
 
The Counter Franchise
Mooyah Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Counter Franchise
Mooyah Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours Available at headquarters: 2 weeks.
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet PlatformNewsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, National media, Regional advertising
Operations Absentee Ownership Allowed -

Expansion Plans
 
The Counter Franchise
Mooyah Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Mooyah

MOOYAH...a distinctive new opportunity. One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted. MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience. With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted. Come indulge in the MOOYAH experience.

"Top
#92 in Gator's Top franchises.