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Updated RecentlyThe Counter vs America's Dog & Burger Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs America's Dog & Burger including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $711,133 - $1,939,750 | $298,800 - $694,050 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | 2% | - |
| Year Founded | 2003 | 0 |
| Year Franchised | 2005 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | You and/or one of your partners have a proven record as a restaurant operator. You meet the minimum financial requirements: $175 Liquid for the first location and $350K Net Worth. America's Dog & Burger is seeking multi-unit operators. The total number of locations to be developed will be determined through the discussions with the ADB team and your goals. Typically the development agreements will be 3-10 locations. You and your team are ready to work hard, learn, & love life. You have local market knowledge. Restaurant background required by at least one operating partner and multi-unit experience preferred. Ability to develop, lead and inspire a management team. Have strong entrepreneurial skills. Active in your local community. Have experience in retail sales. Have passion for the America's Dog & Burger brand. If you don't have the passion, it's just not right for you. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | - |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About America's Dog & Burger
3 generations of family owned and operating restaurants around town.
America's Dog & Burger has become a dream come true serving a
consistent product made from higher quality ingredients in a clean and
fresh space that celebrates America's passion (and my family's) of the
Great America Road Trip!
We're not complicated. Our systems and training allow you to bring a
brand to your neighborhood that's laser-like focused keeping everything
uncomplicated to focus on execution from the menu to management.