The Counter vs Rally's Hamburgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Rally's Hamburgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The Counter Franchise
Rally's Hamburgers Franchise
Investment $711,133 - $1,939,750$254,000 - $1,431,000
Franchise Fee $35,000$30,000
Royalty Fee 6%4%
Advertising Fee 2%4.5%
Year Founded 20031985
Year Franchised 20050
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
The Counter Franchise
Rally's Hamburgers Franchise
Experience --

Financing Options

 
The Counter Franchise
Rally's Hamburgers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
The Counter Franchise
Rally's Hamburgers Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours -
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans

 
The Counter Franchise
Rally's Hamburgers Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Rally's Hamburgers

As one of the country’s most recognized brands, Checkers & Rally's is an industry leader with over 30 years of experience and more than 800 restaurants. Our guests' love for our bold flavored and seared burgers, indulgent milkshakes, and Famous Seasoned Fries is driving us to expand in new cities and develop in existing markets across the country. We continue to accelerate with unprecedented growth. Because we put our franchisees first, you can enjoy a business made to last. Come grow with us and learn how we’ve got our franchisees back!

The total investment necessary to begin operation of a Rallys Restaurant (excluding real estate and related costs) is: $780,000 to $1,431,000 for a new modular design single drive-thru restaurant; $320,500 to $787,000 for a site built, conversion or used modular drive-thru restaurant; $259,700 to $648,000 for an endcap strip-center and gas/convenience restaurant; and $254,000 to $514,000 for a Non-Traditional, Walmart or in-line restaurant in a high-density market. This includes $10,000 to $50,000 that must be paid to the franchisor or an affiliate, plus $10,000 for each additional restaurant that you agree to develop under a development agreement.

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#11 in Gator's Top franchises.
In Franchise Business Reviews Top 200.