The Counter Welcomes Peter Wright As New Senior Vice President Of Franchise Sales To Continue Expansion

The Counter, the 21st century equivalent to a classic burger joint, announced today that Peter Wright joins the corporate team as Senior Vice President of Franchise Sales. The Southern California-based company experienced explosive growth after Oprah featured it as one of the "20 Hamburgers You Must Eat Before You Die." To continue the momentum, Wright will be responsible for managing national expansion and growing franchisee relationships to open additional locations of The Counter's innovative burger concept.

Wright brings a wealth of knowledge and opportunities to The Counter from his past experience as Director of Franchise Sales & Administration at Panera LLC where he negotiated 48 U.S. development agreements and assisted in negotiating the first Canadian agreement. Prior to Panera LLC, he built new business and market development relationships for Starbucks Corporation as the Regional Sales Manager of Business Alliances.

"Peter is the ideal man for the job and brings expertise and understanding of the franchising business to the company," said Jeff Weinstein, founder and co-CEO. "His proven ability to identify hot, young growth opportunities makes him perfectly suited for building new partnerships for The Counter's expansion." "The Counter's ideal franchisees are restaurant developers with multi-unit operating experience looking to grow multiple locations within a region," said Peter Wright. "Jeff and senior management have done a stellar job articulating the company's goals and vision to their partners. I expect to continue fostering that attention to detail and active participation." Individuals interested in franchising opportunities with The Counter can contact Peter Wright at (310) 559-3355 ext. 105 or [email protected].

About The Counter: Founded in 2003 by Jeff Weinstein, Culver City, Calif.-based The Counter� is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger with its inviting industrial d�cor, today's music and outstanding food in a laid-back family atmosphere. The Build-Your-Own-Burger menu offers customers the ultimate freedom of choice in building their own burger with more than 312,120 plus combinations. The In July 2005, GQ magazine columnist Alan Richman named The Counter's "Build Your Own Burger" to his list of the best burgers in America and "The Oprah Winfrey Show" featured The Counter's inclusion on Richman's list in a February 2006 show highlighting the "20 Hamburgers You Must Eat Before You Die." For more information, visit www.thecounterburger.com.

MEDIA CONTACTS: Wendi Shapiro � [email protected] 310.586.7116 Christina Wong � [email protected] 310.586.7148

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