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Below is an in-depth analysis and side-by-side comparison of Steaks To Go vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $110,000 - $150,000 | $581,000 - $877,000 |
Franchise Fee | $24,500 | $49,000 |
Royalty Fee | $250/wk. or 3% | 5% |
Advertising Fee | - | - |
Year Founded | 1990 | 1986 |
Year Franchised | 1995 | 1987 |
Term Of Agreement | 5 years | 10 years w/two 5-year options |
Term Of Agreement | 5 years | 10 years w/two 5-year options |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Grand opening, Internet, Field operations/evaluations | Meetings, Grand opening, Field operations/evaluations |
Marketing | - | National media, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
NO LONGER FRANCHISING
Steaks To Go was established in 1990 by Daniel Okonta. The Murfreesboro, Tennessee-based organization fused the Steaks To Go Franchise Company Inc. in 1994 and started diversifying in 1995. The organization offers both single eatery units and region improvement assentions, which take into consideration a predetermined domain. Steaks To Go has areas in the United States and Canada.