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Updated RecentlyMark's Pizzeria vs How to Top That Pizza Franchise System, LLC Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs How to Top That Pizza Franchise System, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $125,000 - $150,000 | $143,000 - $350,000 |
| Franchise Fee | $15,000 | $25,000 |
| Royalty Fee | 3% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1982 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 15 years | 20 years |
| Term Of Agreement | 15 years | 20 years |
| Renewal Fee | 1/3 current franchise fee | - |
Business Experience Requirements |
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| Experience | - | Top That! Pizza actively searches for candidates with a strong background in business management. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | As needed | - |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | * ready-to-use grand opening strategy and materials * ready-to-use annual calendar for LTOs * ready-to-use (or custom) four-walls marketing tools such as Point-of Purchase displays, posters, window clings and printed menus * easy-to-change areas on digital menu boards for regionalized LTOs * well-managed and effective social media strategy that generates useful feedback and enhances the relationship between the franchise and its customers * regularly scheduled focus group research conducted by a professional marketing firm that will ensure Top That! remains on top of current trends and aware of its customers' preferences |
| Operations |
Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mark's Pizzeria
The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.
Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.
At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!
On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?
About How to Top That Pizza Franchise System, LLC
The franchise system includes: A. Owning and operating an assigned Top That! Pizza restaurant, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas: * facility planning on site location and architectural design * specifications for fixtures, equipment and leasehold improvements * assistance in site selection and lease negotiation * corporate training for owner/operator and director of operations/general managers * kitchen/back-of-house workflow design * ongoing support from members of the training and operations team * ongoing updates for increasing profitability * products with high industry demand * easy-to-modify digital menu boards * efficiency in all systems * favorable national contracts with suppliers of goods and services * operating manuals, policies, procedures and business management systems Beautiful Brands is actively seeking qualified candidates to develop between 3-10 locations. We are not currently offering single unit franchise opportunities. However, we may grant a single unit for a non-traditional location or a small market that we determine cannot support additional Top That! Pizza locations.