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Updated RecentlyMark's Pizzeria vs Mellow Mushroom Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $125,000 - $150,000 | $1,624,000 |
| Franchise Fee | $15,000 | $50,000 |
| Royalty Fee | 3% | - |
| Advertising Fee | - | 2% |
| Year Founded | 1982 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 15 years | 15 years +5 |
| Term Of Agreement | 15 years | 15 years +5 |
| Renewal Fee | 1/3 current franchise fee | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/- |
| Start-up Costs | No/Yes | No/- |
| Equipment | No/Yes | No/- |
| Inventory | No/Yes | No/- |
| Receivables | No/No | No/- |
| Payroll | No/No | No/- |
Training & Support |
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| Training | As needed | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Mark's Pizzeria
The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.
Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.
At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!
On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?