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Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Squisito Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $125,000 - $150,000 | $269,000 - $596,900 |
Franchise Fee | $15,000 | $35,000 |
Royalty Fee | 3% | 5% |
Advertising Fee | - | 1% -2% |
Year Founded | 1982 | 1998 |
Year Franchised | 1995 | 2008 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 1/3 current franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | As needed | Our initial training program consists of approximately four weeks of classroom and on-site training at one of our affiliate restaurants in Maryland. We request that you and two of your mangers attend training. In addition, we will provide you with one of our trained team members at your site for up to 14 days (to be scheduled around your opening). Your training program is intensive and includes: Recipes and Prep Procedures, Quality and Service Standards, Inventory Procedures, Equipment and Safety, Brand Compliance, Food Safety, and Sanitation and Health Code Compliance. On-The-Job Training: 86 hours Classroom Training: 95 hours |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 10 - 15 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.
Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.
At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!
On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?
Squisito is now offering franchise opportunities throughout the country. Our commitment to quality and family has created a unique franchise opportunity that is both profitable and a joy to own. As with the humble beginnings of the MONTE Restaurant Development Group of Gennaro and Lino DiMeo, Squisito Franchise Enterprises, Inc. began with the partnership of Gennaro and Michele DiMeo in spring of 2008. Michele joined the MONTE Restaurant Development Group to streamline and assist Gennaro with the corporate and Franchise expansion of his fast-casual brand, Squisito NY Style Pizza and Pasta. With this powerful union of conceptual restaurant experience--Gennaro DiMeo, with Michele DiMeo's franchise and executive operations / leadership experience--Squisito Franchise Enterprises began.Squisito has over 15 years of experience in successfully serving up classic, Italian dishes made with the finest, Italian ingredients. The combination of our hand-picked tomatoes from the fields of CA, our authentic family recipes for our sauces, and the brand-quality supremacy of Grande cheese promise the best taste experience to each and every guest in every franchise.
Working with each franchise location as a TEAM, we know we can achieve this goal.
Our franchise provides:
*Limited Competition in Fast-Casual, Italian Space
*Family-Friendly Environment
*Proprietary Sauces and Family Recipes
*Catering and To-Go Offerings
*The Best Italian Food at Family-Friendly Prices
*Extensive Menu
*A Team with Years of Experience in Creating Multiple, Successful Brands