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Updated RecentlyWetzel's Pretzels vs Frullati Cafe & Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Frullati Cafe & Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $126,600 - $405,850 | $145,900 - $446,000 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | 1% | - |
| Year Founded | 1994 | 1985 |
| Year Franchised | 1996 | 1994 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | 75% of then-current fee |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | Yes/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
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Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Wetzel's Pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Popular products:
Pretzels, consisting of several different flavors
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
- A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
- Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
- A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
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About Frullati Cafe & Bakery
Driven by the vision of entrepreneurial industry pioneers, Frullati's franchisor, Kahala, is one of the quickest developing establishment organizations on the planet. With a vast determination of amazing, speedy administration eatery brands, Kahala is devoted to creating demonstrated plans of action while giving the apparatuses to your prosperity. Kahala's pioneers have put in over 20 years building an organization, as well as rather a group in view of support, trust and autonomy through association. Our people group is comprised of enthusiastic franchisees, regarded sellers and a devoted and capable bolster staff who all cooperate to give you the best chance to develop your business. Kahala is organized to bolster you by accomplishing cooperative energies and costs-reserve funds for the establishment group by packaging "back of the house" capacities, where the whole establishment group profits by shared groups in acquiring, fund, land, business preparing and IT to benefit from economies of scale. Every brand, be that as it may, works freely with regards to creating, working and showcasing the individual ideas. A brand president is at the heart of the business and is outfitted with a group of enthusiastic deals, advertising and operations ability to bolster Frullati and its franchisees. This sort of support is remarkable in the establishment business and separates Kahala from its rivals.
For over 30 years, Frullati Café & Bakery® has been serving healthy delicious meals.
From gourmet sandwiches and warm grilled paninis to fresh tossed salads and real fruit smoothies, wherever you find your nearest Frullati you'll find a meal that is sure to satisfy!
From gourmet sandwiches and warm grilled paninis to fresh tossed salads and real fruit smoothies, wherever you find your nearest Frullati you'll find a meal that is sure to satisfy!