Wetzel's Pretzels vs Saint Cinnamon Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Saint Cinnamon including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Wetzel's Pretzels Franchise	Saint Cinnamon Franchise
Investment	$126,600 - $405,850	$144,100 - $264,700
Franchise Fee	$35,000	$25,000
Royalty Fee	7%	6%
Advertising Fee	1%	-
Year Founded	1994	1986
Year Franchised	1996	1986
Term Of Agreement	10 years	10 years maximum
Term Of Agreement	10 years	10 years maximum
Renewal Fee	-	-
Business Experience Requirements
	Wetzel's Pretzels Franchise	Saint Cinnamon Franchise
Experience	General business experience	-
Financing Options
	Wetzel's Pretzels Franchise	Saint Cinnamon Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	No/No
Start-up Costs	No/Yes	No/No
Equipment	Yes/Yes	No/No
Inventory	No/Yes	No/No
Receivables	No/No	No/No
Payroll	No/No	No/No
Training & Support
	Wetzel's Pretzels Franchise	Saint Cinnamon Franchise
Training	On-The-Job Training: 40 hours Classroom Training: 40 hours	-
Support	Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing	Ad Templates Social media SEO Email marketing Loyalty program/app	Co-op advertising, Ad slicks, Regional advertising
Operations	20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Expansion Plans
	Wetzel's Pretzels Franchise	Saint Cinnamon Franchise
US Expansion	Yes	Yes
Canada Expansion	No	No
International Expansion	Yes	Yes

Company Overviews

About Wetzel's Pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

The franchisor offers 3 franchise programs:

1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.

About Saint Cinnamon

The Saint Cinnamon brand was founded and created by Andy Winter.  Andy began his restaurant career in 1973 opening a new Deli franchise called Zeev's. Over the next few years Zeev's grew to over 10 locations and was very successful.  During a trip to the US, Andy had seen a new cinnamon bun franchise and was fascinated by the concept but thought he could do better. The US market was buzzing with excitement about the new cinnamon buns being baked everywhere. He loved the idea and decided that this was where he wanted to focus his attention. Upon his return he sold his interest in Zeev's to his partners so he could pursue his dream of developing a brand new Cinnamon Bun concept.
Wanting to create the best Cinnamon Bun in the market, Andy researched and sourced the finest ingredients available.  After countless hours baking, Andy developed special dough using Canadian Spring wheat flour. Sourcing the finest cinnamon in the world, he formulated the exclusive Saint cinnamon sugar blend and the Saint Cinnamon bun and brand was born.  Later he developed the most decadent cream cheese icing.

As customers approached the Saint Cinnamon stores, the wonderful aroma of fresh baked cinnamon buns had a mesmerizing effect on people.  The thought of eating one was simply irresistible.
At that time, the food menu was strictly cinnamon rolls, complemented with an array of specialty coffees, teas, and cold beverages. Saint Cinnamon was rolling out a lot of stores and soon earned a world-wide reputation for baking and offering the finest cinnamon rolls around the globe.
Saint Cinnamon was awarded for being the fastest growing QRS in Canada from the Food Service and Hospitality magazine.  By 1990 it received numerous enquiries from abroad which resulted in the expansion into international markets.
Saint Cinnamon has grown into a franchise with locations in malls, office buildings, gas stations and convenience stores.  The menu was expanded to include crepes, wraps, sandwiches, and specialty cold beverages. The Saint Cinnamon model can fit a number of different possible retail, licensing, co-branding locations and special event venues.
Saint Cinnamon's specialty continues to be and will always be the baking of its amazing Saint Cinnamon Rolls.