Wetzel's Pretzels vs Nothing Bundt Cakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Nothing Bundt Cakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wetzel's Pretzels Franchise
Nothing Bundt Cakes Franchise
Investment $126,600 - $405,850$431,587 - $600,387
Franchise Fee $35,000$35,000
Royalty Fee 7%5%
Advertising Fee 1%4%
Year Founded 19941997
Year Franchised 19962006
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Wetzel's Pretzels Franchise
Nothing Bundt Cakes Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Wetzel's Pretzels Franchise
    Nothing Bundt Cakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment Yes/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support
     
    Wetzel's Pretzels Franchise
    Nothing Bundt Cakes Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours On-The-Job Training: 4 weeks Classroom Training: 4 weeks
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations
    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app Co-op Advertising Ad Templates National Media Regional Advertising
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 15 - 20

    Expansion Plans
     
    Wetzel's Pretzels Franchise
    Nothing Bundt Cakes Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About Nothing Bundt Cakes

    "So Yummy You'll Wish It Didn't Have a Hole!"

    Nothing Bundt Cakes is a retail bakery offering 10 unique flavors of moist delicious bundt cake in 3 sizes. Cascading down each cake is our velvety cream cheese and butter signature frosting, a true testimony to premium ingredients and homespun care. The cakes are then C'round with lovely decorations celebrating a special moment or occasion. Cake platters, balloons, candles, and cards are a perfect complement to your exceptional gift.

    The total investment necessary to begin operation of a Nothing Bundt Cakes® Bakery is $431,587 to $600,387, excluding extension fees. This includes $63,800 to $65,800 that must be paid to the franchisor and its affiliate.
    The franchisor also offers an Area Development Agreement for the establishment and operation of multiple Nothing Bundt Cakes® Bakeries in a specified development area. The Area Development Fee is $35,000 for the first Bakery developed under the Area Development Agreement and $25,000 for each additional bakery developed under the Area Development Agreement.
    The total investment necessary to begin operation of the first Bakery under an area development business is $456,587 to $650,387, excluding extension fees. This includes $88,800 to $113,800 that must be paid to franchisor or an affiliate in connection with opening the first Bakery.

    "Entrepreneur

    #45 in Franchise 500 for 2020.
    #16 in Franchise 500 for 2021.