Wetzel's Pretzels vs The Fractured Prune Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs The Fractured Prune including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Wetzel's Pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.

#497 in Franchise 500 for 2020.

About The Fractured Prune

The FRACTURED PRUNE has been an Ocean City, MD landmark for 30 years. It has been a tradition for many donut lovers far and wide. These donut lovers line up in the early morning, around the block in the anticipation of creating and tasting their own creation. The FRACTURED PRUNE DONUT SHOPPE is a Specialty shop for donuts. What makes these just so special is the way they are created by you. "You create em, we make em!" Our donuts come out hot and crispy on the outside and light and moist on the inside. We then take the donuts and dip them in any one of our homemade glazes of your choice, which you can top with an assortment of delectable toppings. These donuts are loved by kids of all ages. There is nothing sweeter than being able to create and have a HOT DONUT at anytime of the day. Many inquiries have been made to expand our locations, so that the donuts could be more than a tradition for people. They could be an everyday indulgence. So with great pride, we have decided to franchise. If you are interested in owning what we believe will be the next fastest growing franchise in the coming year, feel free to fill out the Questionnaire. To request additional information on this opportunity, please contact us.