Wetzel's Pretzels vs CHURROMANIA Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs CHURROMANIA including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Wetzel's Pretzels Franchise
CHURROMANIA Franchise
Investment $126,600 - $405,850 $135,000 - $335,000
Franchise Fee $35,000 $30,000
Royalty Fee 7% 8%
Advertising Fee 1% -
Year Founded 1994 1997
Year Franchised 1996 1998
Term Of Agreement 10 years 5 years
Term Of Agreement 10 years 5 years
Renewal Fee - -


Business Experience Requirements

 
Wetzel's Pretzels Franchise
CHURROMANIA Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Wetzel's Pretzels Franchise
    CHURROMANIA Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/Yes -/-
    Start-up Costs No/Yes -/-
    Equipment Yes/Yes -/-
    Inventory No/Yes -/-
    Receivables No/No -/-
    Payroll No/No -/-

    Training & Support

     
    Wetzel's Pretzels Franchise
    CHURROMANIA Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours Corporate Office and In-store 10 days.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control
    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app Ad Slicks, Brochures, Catalogs, Coupon/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show, Exhibits, Videos, Churro Truck and Community involvement.. Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies.
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Average Number of Employees: 6 Full-time. Passive Ownership: Allowed.

    Expansion Plans

     
    Wetzel's Pretzels Franchise
    CHURROMANIA Franchise
    US Expansion Yes Yes
    Canada Expansion No -
    International Expansion Yes Yes

    Start-Up Costs and Fees Mobile

    Investment
    Wetzel's Pretzels Franchise
    $126,600 - $405,850
    CHURROMANIA Franchise
    $135,000 - $335,000
    Franchise Fee
    Wetzel's Pretzels Franchise
    $35,000
    CHURROMANIA Franchise
    $30,000
    Royalty Fee
    Wetzel's Pretzels Franchise
    7%
    CHURROMANIA Franchise
    8%
    Advertising Fee
    Wetzel's Pretzels Franchise
    1%
    CHURROMANIA Franchise
    -
    Year Founded
    Wetzel's Pretzels Franchise
    1994
    CHURROMANIA Franchise
    1997
    Year Franchised
    Wetzel's Pretzels Franchise
    1996
    CHURROMANIA Franchise
    1998
    Term Of Agreement
    Wetzel's Pretzels Franchise
    10 years
    CHURROMANIA Franchise
    5 years
    Renewal Fee
    Wetzel's Pretzels Franchise
    -
    CHURROMANIA Franchise
    -


    Business Experience Requirements

    Experience
    Wetzel's Pretzels Franchise

  • General business experience
  • CHURROMANIA Franchise
    -

    Financing Options

      In-House/3rd Party
    Franchise Fees
    Wetzel's Pretzels Franchise
    No/Yes
    CHURROMANIA Franchise
    -/-
    Start-up Costs
    Wetzel's Pretzels Franchise
    No/Yes
    CHURROMANIA Franchise
    -/-
    Equipment
    Wetzel's Pretzels Franchise
    Yes/Yes
    CHURROMANIA Franchise
    -/-
    Inventory
    Wetzel's Pretzels Franchise
    No/Yes
    CHURROMANIA Franchise
    -/-
    Receivables
    Wetzel's Pretzels Franchise
    No/No
    CHURROMANIA Franchise
    -/-
    Payroll
    Wetzel's Pretzels Franchise
    No/No
    CHURROMANIA Franchise
    -/-

    Training & Support

    Training
    Wetzel's Pretzels Franchise
    On-The-Job Training: 40 hours Classroom Training: 40 hours
    CHURROMANIA Franchise
    Corporate Office and In-store 10 days.
    Support
    Wetzel's Pretzels Franchise
    Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    CHURROMANIA Franchise
    Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control
    Marketing
    Wetzel's Pretzels Franchise
    Ad Templates Social media SEO Email marketing Loyalty program/app
    CHURROMANIA Franchise
    Ad Slicks, Brochures, Catalogs, Coupon/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show, Exhibits, Videos, Churro Truck and Community involvement.. Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies.
    Operations
    Wetzel's Pretzels Franchise
    20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    CHURROMANIA Franchise
    Average Number of Employees: 6 Full-time. Passive Ownership: Allowed.

    Expansion Plans

    US Expansion
    Wetzel's Pretzels Franchise
    Yes
    CHURROMANIA Franchise
    Yes
    Canada Expansion
    Wetzel's Pretzels Franchise
    No
    CHURROMANIA Franchise
    -
    International Expansion
    Wetzel's Pretzels Franchise
    Yes
    CHURROMANIA Franchise
    Yes

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About CHURROMANIA

    "We have reinvented the Churro to compete", says Ariel Acosta-Rubio, Founder-CEO of CHURROMANIA®, at the Dolphin Mall Store in Miami, Florida. Can the churro displace the doughnut and the cinnamon roll in the United States? What began sixteen years ago as a family business in an eastern coastal town in Venezuela has become a transnational franchise with more than 100 stores. Now, its owners and founders Ariel Acosta-Rubio and Maria Alejandra Bravo De Acosta-Rubio are betting that they will be able to turn a modern version of the traditional Spanish pastry into the most innovative dessert sold in Florida and worldwide. "We have rescued the churro. We have reinvented it to compete with any other kind of fast food", says Acosta-Rubio, founder-CEO of CHURROMANIA®, the Venezuelan franchise with international headquarters on Miami´s Brickell Avenue. Just as other franchises have exported the U.S fast-food culture to Latin America, Latin American fast-food franchises are slowly bringing the flavors of their countries to U.S taste buds. As the United States' Hispanic population and its purchasing power grow, the major metropolitan areas are ready to absorb the new Latin American fast-food offerings, says Marcel Portman, vice president for global development with the International Association of Franchises, a commercial group in Washington, D.C. In 2001 CHURROMANIA® opened It's first store in the United States at Dolphin Mall in Miami Florida, and since then, at Miami International Mall, Westland Mall, Pembroke Lakes Mall; Broward Mall, Southland Mall, Dadeland Mall, Coral Square Mall, Walmart Super Store at Pembroke Pines, The Churromania Truck and Sawgrass Mills Mall; in Orlando Florida Festival Bay Mall and Florida Mall CHURROMANIA® has expanded upon the basic churro, offering: BIG MANIA sprinkled with sugar or cinnamon and filled with dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). TWIST MANIA: choose up to two toppings: sugar, cinnamon , dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). CRISPY MANIA sprinkled with sugar or cinnamon. A TRADITION IN SPAIN Eaten with hot chocolate or café con leche, the churro is a tradition inherited from Spain. CHURROMANIA® is also present in the following countries: Colombia, Panama , Peru, Aruba, Dominican Republic and Venezuela.