Wetzel's Pretzels vs Yummy Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Yummy Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Wetzel's Pretzels Franchise
Yummy Cupcakes Franchise
Investment $126,600 - $405,850$185,679 - $325,665
Franchise Fee $35,000$35,000
Royalty Fee 7%5%
Advertising Fee 1%1%
Year Founded 19942004
Year Franchised 19962011
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements

 
Wetzel's Pretzels Franchise
Yummy Cupcakes Franchise
Experience
  • General business experience
  • The enjoyment of working in your community, being a contributing community small business and supporting your community. A pride of ownership and sense of social responsibility. If you have the enthusiasm, drive and commitment to growing your own empire, we want to talk with you.


    Financing Options

     
    Wetzel's Pretzels Franchise
    Yummy Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment Yes/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Wetzel's Pretzels Franchise
    Yummy Cupcakes Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform

    Yummy Cupcakes will provide you with all the tools you will need in your business. *Local and national marketing to include sales, advertising, promotions, public relations as well as local and national press *Training programs, on-going seminars and conferences *On-site staff to assist with store openings *Marketing manuals to assist you in the day-to-day marketing of your business *A team of Yummy Cupcakes professionals specifically dedicated to supporting your ongoing growth and success

    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app -
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Wetzel's Pretzels Franchise
    Yummy Cupcakes Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About Yummy Cupcakes

    The "complete cupcake business solution."
    Yummy Cupcakes was founded by Executive Chef Tiffini Soforenko with the idea that cupcakes could be enjoyed more often than just special occasions, could be created in gourmet-style, and could be offered in a wide variety of flavors. In March 2004, Tiffini joined forces with husband Nik and mother Brogan, left the corporate world and together created Yummy Cupcakes. Back then, no one had ever heard of a "cupcake only" bakery, let alone ever visited one. Tiffini, Nik and Brogan introduced Yummy Cupcakes to the world based on a simple premise: be passionate about creating exceptional product, be passionate about guest services, and be passionate about doing things right. Now, with several years experience operating Yummy Cupcakes, we have developed a solid and successful business model for both Yummy Cupcakes bakeshop owners and Yummy Cupcakes customers. This, combined with our corporate experience in business operations, guest service, franchise operations and marketing, has led us to seek qualified people to join us in growing Yummy Cupcakes worldwide! If you have the enthusiasm, drive and commitment to growing your own empire, we want to talk with you. We are confident that owning a Yummy Cupcakes franchise is a tremendous opportunity. As a Yummy Cupcakes Owner/Operator, you'll have the benefit of walking into a ready-made system. We have spent the past few years trying, testing, and refining our business so that it's a business model that works. With your own business experience, drive and energy and our working business model, we have a winning combination!

    There are three available programs:
    1. Single Bakeshop Program
    2. Area Development Program
    3. Satellite Development Program