Wetzel's Pretzels vs Muffins Plus Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Muffins Plus including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Wetzel's Pretzels Franchise	Muffins Plus Franchise
Investment	$126,600 - $405,850	$175,000 - $500,000
Franchise Fee	$35,000	$30,000 - $40,000
Royalty Fee	7%	-
Advertising Fee	1%	-
Year Founded	1994	-
Year Franchised	1996	-
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	-	-
Business Experience Requirements
	Wetzel's Pretzels Franchise	Muffins Plus Franchise
Experience	General business experience	-
Financing Options
	Wetzel's Pretzels Franchise	Muffins Plus Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	Yes/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Wetzel's Pretzels Franchise	Muffins Plus Franchise
Training	On-The-Job Training: 40 hours Classroom Training: 40 hours	-
Support	Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform	-
Marketing	Ad Templates Social media SEO Email marketing Loyalty program/app	-
Operations	20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	-
Expansion Plans
	Wetzel's Pretzels Franchise	Muffins Plus Franchise
US Expansion	Yes	Yes
Canada Expansion	No	Yes
International Expansion	Yes	-

Company Overviews

About Wetzel's Pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

The franchisor offers 3 franchise programs:

1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.

About Muffins Plus

Relive - Vitality - Back to Basics

Unique and still growing, "The Muffin Plus" has 24 kiosks in Quebec and Ontario, offering customers a wide variety of refined muffins, tasty and fresh daily.

Set up available for as long as 35 years, Muffin Plus is presently the goal for freshness. At Muffin Plus, our central goal is to find a universe of flavor created through crisp and sound items, cooked nearby. We offer an extensive variety of sandwiches, top notch plates of mixed greens and solid snacks, without overlooking our flavorful biscuits that made us renowned.

Our cordial eateries are adorned with care and underline on the freshness of our items. At Muffin Plus, the energy for what we do is reflected in each part of our stores and our administration. One of a kind and offering an item exceedingly looked for after by purchasers, Muffin Plus proceeds with its development in yearly openings of new branches.