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Updated RecentlyWetzel's Pretzels vs Hurts Donut Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Hurts Donut Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $126,600 - $405,850 | $553,000 - $1,076,000 |
| Franchise Fee | $35,000 | $35,000 |
| Royalty Fee | 7% | 7% |
| Advertising Fee | 1% | 2% |
| Year Founded | 1994 | 2013 |
| Year Franchised | 1996 | 2014 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | Yes/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
| - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wetzel's Pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Popular products:
Pretzels, consisting of several different flavors
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
- A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
- Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
- A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
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About Hurts Donut Company
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Who is Hurts Donut?! How did it get started?! Well, the running joke is that Tim said it would be cheaper to open a donut shop than support my donut addiction! November 17th 2013, THE DAY BEFORE WE OPENED, we made our very first donut! The VERY FIRST donut either of us had ever made and it was just twelve hours before we opened our doors to the public... (that's not a typo!) We learned how to make donuts on YOUTUBE, bought all of our equipment on Craigslist and didn't even know if any of it would turn on. (Irresponsible? Maybe... Crazy passionate, motivated and fearless attitude!! DEFINITELY!!)We had less than $7 left in our bank account when we opened the doors to the public, and now there are 16 stores in the US! (The best part is, we are just getting started!!)In 2016 and 2017 we won an award that makes me exceptionally emotional... Hurts Donut received the Economic Impact of the year award for 1-5 years in business. WE SHARED THE STAGE WITH BASS PRO AND PRIME TRUCKING!!! (Are you serious?!) Prime did 1.8 BILLION dollars in revenue last year. And our little donut shop, less than 4 years old, was honored on the SAME STAGE as the most incredible businesses in Springfield. Their stories inspirational beyond measure. How could we possibly be in such good company?! Never, in my wildest dreams, did I think we would be where we are today.I'm so astronomically in love and thankful for my husband who is intelligent, business minded, hard working and selfless. Tim attributes our growth to his diagnosis of multiple sclerosis, it was the start of our model for giving back to those in need. We truly, truly, believe that you get what you GIVE. So we promised ourselves whenever we get, we give!! I remember feeling misplaced years before this, my heart was built for giving and I could never give enough. This business has given us so much purpose and your support gives us the means to give back to the community in an unimaginable way. We have been able to share our blessings and help so many people in need. Franchising was absolutely terrifying to me. I'm so passionate about my business and I couldn't imagine anyone loving Hurts Donut the way I do!! Our franchises have brought amazing people close in my life!! It is the best thing, being able to call someone every day that can truly relate and understand my immense JOYS. They have by far exceeded our expectations and I am BEYOND proud of the hard work and success our franchisees have brought to our name!! I know every one of us will continue to pray and dream and work ourselves NUMB!! I owe the most colossal thank you to our outstanding employees, whose personalities are as colorful as the donuts in our case! Our over-willing managers and trainers who are so extremely talented and hard working! There's definitely a sense of family. Shout out to two very special employees, Misty and Ian who have been employed with us from day one and are still going strong today!! We started with SIX employees the day Hurts OG opened in Springfield!! Our Tulsa store sold 24,000 donuts opening day and had 112 employees the day they opened if that gives you an idea of how far we have come!!!